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Keith Poche Sees the Roadmap to Victory with Fin-Nor Sunglasses

Columbia S.C. – With 27 pounds, 2 ounces through two qualifying days, Fin-Nor pro Keith Poche saw a clear path to victory and didn’t let up. Poche added a 16-pound, 4-ounce limit in the knockout round before a massive limit on the final day, weighing 19-pounds, 2 ounces, giving him the first Major League Fishing Bass Pro Tour Victory of his career.

Today for Poche, everything was on the line, and he knew what he needed to do – use every tool in his tacklebox to pull off what only skill and perseverance can achieve. It was a cloudy day, visibility was mediocre, and only one pair of sunglasses would do the job. Fin-Nor Flybridge with silver mirrors, a perfect frame, and lens color engineered to give Keith Poche the edge he needed to see below the surface, spot his target, and bring glory home.

fin nor keith poche 02

“When I look for a pair of sunglasses, I don’t want to worry one moment about my vision or discomfort on my face,” says Poche, Fin-Nor Pro. “I want to be able to see what’s in front of me clearly so that I can do my best on the water. Today I fished under cloud cover and foggy conditions, and never did my vision fail me. I was fishing some tricky areas on the Cherokee, and the polarization of my sunglasses cut through the glare like butter.”

Fin-Nor Flybridge is designed for elite angler performance – lightweight, comfortable, and provides maximum coverage for any weather condition. Fin-Nor silver mirror lenses are designed for full sun or cloudy days, provide excellent contrast for spotting structures and fish below the waterline, and are optimized for clarity with color-enhancing accuracy. Pro anglers like Poche know that when you’re pushing to get over the finish line, having high quality eyewear that combines style, fit, and performance is key.

For more information about Fin-Nor eyewear, visit

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