COLUMBIA, S.C. — Pure Fishing announces a partnership with The Recreational Boating & Fishing Foundation (RBFF) and the South Carolina Department of Natural Resources (SCDNR) to bring hands-on fishing opportunities and conservation education to multicultural audiences in metropolitan areas across the state of South Carolina.
The Take Me Fishing™ Mobile First Catch Center pilot program began in 2018 in Texas and Pennsylvania to bring fishing experiences to those in urban areas by giving participants the chance to develop fishing skills and learn about local and regional conservation efforts. The trailers are managed by state fish and wildlife agencies and are filled with rods, reels, nets, coolers, rod racks, hooks, and bobbers for participants to use.
“We are thrilled to have Pure Fishing’s support for our Take Me Fishing™ Mobile First Catch Centers,” said Dave Chanda, President & CEO of RBFF. “This collaboration between the fishing and boating industry and state agencies across the country is just what we need to keep growing fishing and boating participation to support the conservation of our waterways.”
Thanks to the ongoing efforts by the RBFF and the partnership between Pure Fishing and the SCDNR, South Carolina joins the growing list of states that support this program and will teach fishing to audiences primarily in metropolitan areas throughout the state. Pure Fishing donated products from Berkley, Plano, Abu Garcia, Ugly Stik and Frabill.
“Pure Fishing is excited about bringing this initiative to South Carolina and providing these opportunities to metro areas of the state,” said Marc Kempter, Vice President of Marketing Communications. “Through our partnership with the Recreational Boating & Fishing Foundation and its Take Me Fishing Mobile First Catch Center initiative, we hope to help keep current anglers on the water, bring new participants into the sport and conserve our waterways for future generations to come.”
South Carolina now joins 15 other states and the District of Columbia in operating nearly two dozen Take Me Fishing™ Mobile First Catch Centers across the country.
For those interested in supporting a Take Me Fishing™ Mobile First Catch Center through donation or sponsorship, please contact Rachel Auslander, RBFF’s Director of Partnerships & Development, at rauslander@rbff.org.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.
