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Lowrance® Extends Major League Fishing Sponsorship

Benton, KY – Lowrance®, a world leader in fishing electronics since 1957 and 13-year partner of
Major League Fishing (MLF), announced an extension of its marketing partnership with the tournament organization spanning the Bass Pro Tour, General Tire Team Series and General Tire Heavy Hitters.

Through the agreement, the Oklahoma-based company will continue to serve as the Exclusive Marine Electronics Provider and Co-Exclusive Trolling Motor Sponsor for the MLF General Tire Team Series and MLF General Tire Heavy Hitters All-Star event, and an official sponsor of the MLF Bass Pro Tour.

“We are thrilled to be renewing our long-term partnership with Major League Fishing and continue this incredible journey, which reaches a variety of anglers from novice and collegiate teams to the professionals,” said Simon Conder, Lowrance Brand Marketing Director. “Lowrance’s Ultimate Fishing System, which includes our award-winning HDS PRO® with Active Target™ 2 and Active Imaging ™ HD, aligns perfectly with the MLF events, and it is excellent to have some of the world’s best bass-fishing anglers using our products successfully. MLF plays a big role in increasing exposure to the sport we all love, and we are very proud to be a partner in that.”

“Lowrance and MLF have been working side by side since 2011, and we are proud to announce our continued partnership today and into the future,” said Jim Wilburn, MLF President of Sales. “The relationship reinforces the commitment both companies have to advancing the sport of professional bass fishing. Our tournaments offer the perfect showcase to display the impressive technological advancements that Lowrance is known for – electronics and trolling motors that numerous Bass Pro Tour anglers depend on day after day.”

The new Lowrance HDS PRO with Active Target 2 and Active Imaging HD, which was recently awarded a 2023 Top Product Award by Boating Industry Magazine, along with the Lowrance Ghost™ trolling motor will be prominently featured throughout the season. The products will have an extensive presence across numerous MLF media platforms, including tournaments and activations, website and social media channels, and MLF livestream and television programming on CBS, Discovery Channel, Outdoor Channel, World Fishing Network and on demand on MyOutdoorTV (MOTV).

Fans of MLF and Lowrance can anticipate exciting new collaborations from the two organizations. Lowrance will be a featured participant in an MLF fan sweepstakes promotion in 2024. Additionally, for a limited time, Lowrance is currently offering up to $1,200 off HDS-9 LIVE and $250 off ActiveTarget™ Live Sonar units. Visit more details.

For complete details and updated information on Major League Fishing, its tournaments, and sponsors, visit For regular updates, photos, tournament news and more, follow MLF’s social media outlets at FacebookTwitter,  Instagram and  YouTube.

About Lowrance

Lowrance® is part of Navico Group, a division of Brunswick Corporation (NYSE: BC), and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS PRO® , Elite FS™, HOOK® Reveal™ Chartplotters & Fishfinders, ActiveTarget® 2 and Active Imaging™ HD Sonar and Lowrance Ghost™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

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