The Fishing and Marine Industry Daily News Feed

Lowrance Pro Angler Wins Bassmaster Elite at Pickwick Lake

Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, is pleased to congratulate Lowrance pro angler Brandon Lester on his victory at the Whataburger Bassmaster Elite at Pickwick Lake in Counce, Tennessee, June 2-5, 2022.

The Tennessee native’s boat is equipped with four Lowrance HDS LIVE 12 displays, Active Imaging™ and ActiveTarget® Live Sonar, which helped him catch a four-day total of 20 bass for 86 pounds, 1ounce and bring home the $100,000 grand prize.

“Anytime you’re fishing, you better have Lowrance products on your boat,” said Lester. “This week my DownScan and SideScan were crucial – I found the winning school of fish on SideScan. It was a shallower school than most and I was able to see the school 60 feet out to my right. My Lowrance electronics were the perfect combination this week and I’m glad to bring home the blue trophy.”

The victory is Lester’s first Elite Series tournament win in nine seasons on tour.

For more information on Lowrance and its tournament-winning fishfinding technology, please visit

About Lowrance

Lowrance® is part of Navico, a division of Brunswick Corporation’s (NYSE: BC) Advanced Systems Group, and has been a leader in marine electronics and sonar technology since first inventing the original consumer fishfinder in 1957. It features a brand portfolio that is dedicated to helping anglers find and catch more fish, and includes the industry-leading HDS Live™, Elite FS™, Hook Reveal™ Chartplotters & Fishfinders, ActiveTarget™ and Active Imaging™ Sonars and Lowrance Ghost™ Trolling Motors. Lowrance is distributed in more than 100 countries worldwide. More information is available at

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