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Lucas Oil Extends Long-Term, Strategic Partnership With Major League Fishing For Ninth Year, Signifying Brand’s Dedication To Marine Community

Indianapolis, IN – Lucas Oil Products is proud to announce the extension of its long-term strategic partnership with Major League Fishing in 2024 for a historic ninth season. The Lucas Oil brand will be featured as part of MLF’s 2024 Bass Pro Tour, General Tire Heavy Hitters and the General Tire Team Series. These events will be broadcast nationally on the CBS Network, Discovery Network and Outdoor Channel. 

The continued support of Major League Fishing highlights Lucas Oil’s dedication to the boating and marine lifestyle. Lucas offers a wide selection of marine-specific products which include two- and four-cycle engine oils, fuel additives, fishing reel oil, transmission oils, greases, and several other additives, lubricants and appearance products for boats and personal watercraft. 

“Major League Fishing is an incredible organization with a remarkable fanbase and it is our honor to continue our support and be a prominent part of the 2024 Bass Pro Tour,” said Melissa Wonser, Vice President of Marketing for Lucas Oil. “For the last eight years and beyond, we have seen the series continue to grow, becoming a great place to highlight our commitment to supporting the marine lifestyle. Lucas Oil is looking forward to being part of some exciting tournaments next year.” 

The upcoming season will feature several pro anglers who are also Lucas Oil brand ambassadors. Bill McDonald, Stephen Johnson and Bryan Partak are all scheduled to build on their individual tournament success and compete for wins while proudly representing the Lucas Oil brand. 

“The Lucas Oil line of marine products have been the preferred choice of boaters for decades, and our support to MLF helps underscore our commitment to continue making the best oils, additives, lubricants and appearance products available for the marine community,” said Jamie Devney, Vice President of Brand Development for Lucas Oil. “Boats and personal watercraft  have unique needs, and our specially-formulated products are designed to meet and exceed those needs in all conditions, which is something we take a lot of pride in here at Lucas Oil.” 

“For the last eight years, Lucas Oil has been a tremendous partner of Major League Fishing, and we are thrilled to have them on board for the 2024 season,” said Jim Wilburn, President of Sales for Major League Fishing. “The Lucas Oil brand is legendary across the marine industry and professional fishing, and we are honored to help share their incredible story through our tournaments.” 

Notes:

  • Lucas Oil begins its ninth year of partnering with MLF and will be a prominent part of the Bass Pro Tour circuit and its national broadcasts on CBS Network, Discovery Channel and Outdoor Channel 
  • Long-term partnership supports Lucas Oil’s popular Marine and Outdoor product lines 
  • Professional anglers and Lucas Oil ambassadors Bill McDonald, Stephen Johnson and Bryan Partak will participate in MLF tournaments in 2024

To schedule an interview with a Lucas Oil and Major League Fishing executive, contact LucasOil@godriven360.com

For more information about the 2024 Major League Fishing season, visit MajorLeagueFishing.com.

About Lucas Oil 

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products was created with the simple philosophy of producing the best lubricants and additives available anywhere. Lucas Oil offers the most diversified range of innovative engine oil, gear oil and additive products refined by years of specialized research, development and testing. The company’s high performance engine oils and gear oils are widely recognized as best-in-class in the automotive, powersports, marine, industrial, outdoor, and motorsports marketplaces. In total, Lucas Oil boasts more than 300 premium products, representing the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries. 

Lucas Oil’s commitment to motorsports includes long standing support for high profile regional and national racing series, and the distribution of exclusive motorsports content from across the globe via MAVTV, a Lucas Oil owned and operated television network. The company also serves as the exclusive oil and lubricant partner of Monster Jam®, The Dallas Cowboys, the Indianapolis Colts and Lucas Oil Stadium. For more information please visit www.LucasOil.com

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, Discovery Channel, Outdoor Channel, CBS Sports Network, World Fishing Network and on demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 17 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

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