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Lure Masters Signs Exclusive MLF Licensing Agreement to Run MLF Fishing Tournaments in Central Europe

BENTON, Ky. – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced an exclusive licensing agreement today with Lure Masters, a European tournament-fishing organization dedicated to providing top-notch tournament experiences for anglers of all skill levels, to provide anglers in six countries the opportunity to compete in MLF-sanctioned fishing tournaments in 2023.

MLF Central Europe will run a series of tournaments that advance anglers, who are citizens or permanent residents of the host countries, to the International Division at the MLF Toyota Series Championship beginning in 2023. One angler from Central Europe will compete as a pro, with MLF providing a fully-rigged boat, and one angler will compete as a Strike King co-angler.

MLF Central Europe will operate under the direction of Christian Biereth, CEO of Lure Masters.

“We are thrilled to join forces with Major League Fishing and bring in their world-class tournament and broadcasting experience to enhance tournament fishing in our region,” said Biereth. “Our passion for fishing and commitment to providing top-notch experiences for our competitors aligns perfectly with MLF’s mission, and we are eager to bring this unique experience to the anglers of Central Europe.”

The top pro award at the Toyota Series Championship is $200,000, with an additional $35,000 Phoenix MLF Bonus for qualified anglers, and the top Strike King co-angler award is a new Phoenix 518 Pro bass boat with a 115-horsepower Mercury outboard. The highest finishing pro from the International Division at the Toyota Series Championship will also be awarded a $10,000 bonus as well as qualification into the Tackle Warehouse Invitationals.

“We are excited to welcome Lure Masters to the MLF family and bring our innovative tournament format to the passionate anglers of Central Europe,” said Dave Washburn, Vice President of Operations at Major League Fishing. “Lure Masters’ expertise and commitment to delivering exceptional fishing experiences make them the perfect partner to help us grow the sport and bring MLF’s fast-paced competition to even more fans.”

For complete details and updated information on Major League Fishing and our international partners, visit For regular updates, photos, tournament news and more, follow MLF’s social media outlets at Facebook, TwitterInstagram and YouTube.

About Lure Masters

Lure Masters is a fishing tournament organization based in Europe, dedicated to providing top-notch tournament experiences for anglers of all skill levels. With a focus on fair competition, great prizes, and a commitment to promoting the sport of fishing, Lure Masters is a leader in the European fishing community.

About Major League Fishing

Major League Fishing (MLF) is the world’s largest tournament-fishing organization, producing more than 250 events annually at some of the most prestigious fisheries in the world, while broadcasting to America’s living rooms on CBS, the Discovery Channel, the Outdoor Channel, CBS Sports Network, the World Fishing Network and on-demand on MyOutdoorTV (MOTV). Headquartered in Benton, Kentucky, the MLF roster of bass anglers includes the world’s top pros and more than 30,000 competitors in all 50 states and 13 countries. Since its founding in 2011, MLF has advanced the sport of competitive fishing through its premier television broadcasts and livestreams and is dedicated to improving the quality of life for bass through research, education, fisheries enhancement and fish care.

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