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Magic Launches Lock-A-Lure and Live Bait Cooler

Amherst Junction, WI – Magic Products, the maker of worm care products, preserved baits, bait containers and fish attractants, has expanded its product line with the all-new Lock-A-Lure and Live Bait Coolers. Magic Products has been providing innovative solutions for anglers of all kinds since 1965, and continues that tradition with the newest additions to its lineup of fishing products launching today.

The Live Bait Coolers provide reliability to anglers at an affordable price point. Available in 9-quart or 13.5-quart options, Magic’s Live Bait Coolers are built to last with an injection-molded body and sturdy metal handles. The Cooler includes a bait net and is paired with Magic’s Aerobait Quiet Air II aerator, designed to keep bait alive and active longer.

magic lures live bait cooler


9-Quart: $59.99

13.5-Quart: $69.99

Key Features

  • Two-speed aerator and bait net included
  • Integrated, non-slip, rubber feet
  • Great for minnows, shrimp and other live bait
  • Hinged lid and clasp for a secure seal

The Lock-A-Lure allows for easy transport of poles and eliminates exposed hooks—keeping users safe and lures from potential damage. With a variety of colors and transparent case options, anglers can organize poles and easily view tackle for a quick exchange.

magic lures lock a lure

MSRP: $6.99

Key Features

  • Made in the USA
  • Holds up to a 7-inch lure
  • Eliminates exposed hooks
  • Keeps user and lure safe
  • Transparent for easy viewing
  • Available in red, blue and clear

About Magic Products

Magic Products offers the best in baits and bait care specializing in worm nutrition and housing, preserved baits and bait storage options. Magic continues to offer an array of freshwater and saltwater baits designed to catch trout, crappie, carp, salmon, catfish, steelhead, walleyes, bass and other species. Magic Products offers affordable options for the family looking to keep the tradition of fishing alive. For more information on Magic, please visit

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