Omnia Fishing has announced a new service for anglers providing current and historical conditions for thousands of US lakes. The info on the structure, water conditions and weather allows users to make decisions on which areas of the waterbody are likely to be most productive, and which techniques are appropriate to use. These data are presented in an exclusive subscription mapping experience named Premium PRO, within the Omnia mobile app.
“Omnia has evolved from our retail roots and tailored shopping for every lake based on user submitted fishing reports. The vast amount of reports across the country has resulted in customers using the site more frequently for planning and strategy,” commented Matt Johnson, Omnia’s co-founder and CEO. “Combine these mapping layers with our database of lake specific data and we’re the best resource to help you plan and eliminate dead water, all while shipping your tackle from our warehouse the same day you order!”
Omnia’s new membership tier includes 10 map layers at launch: depth contours, bottom composition, vegetation, near real-time satellite derived water temperature and water clarity, wind, weather radar, air temperature, lightning strikes and storm cells. The data come from various sources including satellite feeds, weather stations and private licensing arrangements, and are combined with Omnia’s extensive library of fishing reports from thousands of local anglers. More layers will be added over time.
Omnia Fishing has its roots in mapping and organizing valuable data. CEO Matt Johnson co‐founded Contour Innovations in 2010 which created the lake mapping platform Insight Genesis, later acquired by Lowrance. When Omnia debuted as an ecommerce company in 2018 with co-founders Chris Morgal and Dan Wick, it was billed as a tool to “shop by lake”, with product suggestions created based on specific bodies of water. Omnia Premium PRO takes lake information to the next level.
Having a single source for crucial info on conditions has the fishing industry excited. Al Lindner, the industry legend and member of the Freshwater Fishing and Bass Fishing halls of fame sees the potential.
“There are a whole lot of things that make fish do what they do. They’re always adjusting to local weather and water conditions and you have to do the same thing,” Lindner said. “Premium Pro really does give you all you need to stay up to date on what is happening on your body of water environmentally.”
Premium PRO is an extension of Omnia Premium, the existing membership option that allows customers to pay a flat $29 per year to get free shipping and 10% back on purchases. Premium members can upgrade to Premium PRO for unlimited access to map-based data layers for an additional $20 per year.
“Omnia is continuing to innovate and provide more information for success on the water. Our mapping layers and fishing reports have become the most comprehensive set of planning inputs in any fishing app. All to make anglers more successful,” said CEO Matt Johnson.
Omnia Premium PRO is a feature of the Omnia Fishing app, which is available free in the Apple and Google Play app stores.
About Omnia Fishing
Omnia is an ecommerce store setting out to change the way people shop for tackle, by providing access to a huge selection online, while providing a personalized shopping experience to help anglers find just the right gear. View more at omniafishing.com and in the Omnia Fishing app.