Marketing a Marine Mixologist

Lafayette, LA – It’s said that cleanliness is next to godliness. And, hypothetically, if you queried Neptune and Poseidon, they’d add boat cleanliness into the equation. Preferred by a growing legion of discerning boaters – and mythological aquatic godsSRD20 boat washes, waxes, and protectants, represent the future of boat care.

Like all great entrepreneurial stories, and many now famous brands and products, it all started in a garage. SRD20 founder and CM (Chief Mixologist) Stewart Delcambre made his mark in the oil business. “Small oil” compared to say Chevron or ExxonMobil, but big enough to fund his pursuit of developing boat care products that rivaled the automobile industry. In Delcambre’s mind, what was available and marketed to boaters lacked modern technology.

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“I saw what was in the automobile world,” explained Delcambre. “Their base formulas were far superior to the marine industry. They were using nanotechnology. Those are ingredients at a micro level that have a big impact on the effectiveness of the final formula. I knew from the get-go that SRD20 would utilize nanotechnology.”

Meanwhile, back in his garage laboratory, Delcambre began extensive testing with formula after formula he blended in collaboration with professional chemists – the highly educated dudes in lab coats. Sample after sample went out to his boating and fishing friends and family. They’d test the contents of mini bottles with handwritten labels and file reports.

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Ultimately, his tester’s input combined with his own exhaustive analysis led to SRD20’s first release and flagship product, Graphene Ceramic Spray Coating and Protectant. More information to come about this unrivaled formula and others in the SRD20 product line.

“Since moving part of our operation to coastal Texas, I’ve become acutely aware of the toll the marine environment can take on a boat,” said Traditions Media President and cofounder Noel Vick. “Baking sun and corrosive saltwater can age the aesthetics, surfaces, and hardware in a heartbeat. The number of faded and oxidized boats on rusty trailers I see is staggering. And, it doesn’t have to be that way.”

Vick continues: “If only they knew how quick and easy it is to keep their boat clean and protected with SRD20 products. Our job is to share the SRD20 story and help more anglers and boaters realize that a small investment of time and money will protect their big investment…the boat.”

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Our decision to create products to clean and protect the surfaces of boats started years ago, tinkering with our boats, testing endless formulas. After years of discussions with boat owners about cleaning and protecting their boats, it was apparent that most were unhappy. It’s either too much work or the products just don’t perform. SRD20 products work, are easy to apply, and incorporate the newest technologies. Plus, all our products are made in the U.S.A.

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