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Megabass Founder Yuki Ito Wins Prestigious 2020 Red Dot Design Award

Hamamatsu, Japan – Megabass CEO and Founder Yuki Ito has long been focused on destroying the status quo in fishing gear. Working with a dedicated group of hard core anglers, he’s introduced and then improved innovations that challenge the very fabric of conventional bass rods. Now, that revolutionary spirit has again been recognized not only by anglers worldwide but also by global leaders in the evaluation of design and artistry.

The most recent feather in his cap is the Red Dot Design Award, given by the Design Zentrum Nordrhein Westfalen in Germany. It is considered one of the world’s top-three design awards. Each year, more than 10,000 entries are received from companies, organizations, and designers in over 60 countries around the world and only the best are picked by a panel of world-renowned design experts. This prestigious award will be exhibited at The Red Dot Design Museum in Essen, Germany, located in the Zollverein, a UNESCO World Heritage Site.

Of the more than 200 awards that Ito has received over the past two decades, this is one of the most prestigious, but it wasn’t the only one that he and his company earned this year. The Destroyer rod series also won the Good Design Award and the iF Design Award. That makes four consecutive years that Megabass has won the latter honor.

The Destroyer rods reflect the company’s extensive rod-building heritage, first crafted in 1986, and then channeled into the inaugural Destroyer series of traditional bass rods. Each subsequent generation of Destroyer reached beyond the standards and conventions of their time to establish a new benchmark. The latest iteration of this series began as a limited concept rod in 2019, developed to test and refine standard-destroying technologies to push innovation to the brink of current limits and then beyond them. The resulting new 5-D graphite system is lighter, more durable and more refined than anything before. This new Destroyer P5 series, which includes a newer version of our highly functional and artistic IBCS reel seat on baitcasting rods, and the MBCS reel seat on spinning rods, create a unique sense of unity between equipment and angler, enabling intuitive performance through all conditions, and for all techniques.

Nine new US-Spec Destroyer P5 rods were given a “soft introduction” at the 2022 Bassmaster Classic in Greenville, South Carolina and were met with immediate enthusiasm from both consumers and retailers. They are expected to be available in the United States later this year.

“We are excited and humbled to be recognized by such venerable design institutions,” said Yuskei Murayama, Megabass America’s CEO. “So much unseen work goes into each design we bring to market. It is a true testament to Yuki Ito’s vision and execution that Megabass can consistently innovate at such a high level.”

The entire Destroyer P5 lineup currently features 17 baitcasting rods and 7 spinning rods, with an additional US release of 7 baitcasting rods and 2 spinning rods scheduled for Fall 2022. The full lineup will feature both generalist models and versions meant for highly-technical presentations – everything from lightweight Japanese-style mushi lures up to tools for dedicated big bait trophy hunters.

For more information about Megabass America, go to www.megabassusa.com.

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