ORLANDO, Fla. (July 20, 2022) – Mossy Oak, the leading branded camouflage and outdoor lifestyle company, announced an agreement with the Major League Fishing (MLF) wherein Mossy Oak will manage all future merchandise licensing efforts for MLF. In collaboration with MLF, Mossy Oak will work with a variety of partners within the retail space to produce MLF branded apparel and related products. Mossy Oak has been a partner with MLF since 2018 and is the league’s exclusive fishing pattern.
“At Mossy Oak, we are so appreciative and honored with our industry leading partnerships. Our best of the best positioning with national branded licensees and retailers and our top-tier tournament trail pro team led by Kevin VanDam cements our commitment to the world of fishing! As we look to further that commitment our new partnership with Major League Fishing takes it to a whole new level,” said Chris Paradise, Sr. Vice President of Mossy Oak. “Not only is Mossy Oak the Official Exclusive Pattern for MLF, we are now the worldwide licensing activation partner for all MLF brands! We cannot be more excited for what we have in store for our fishing community and the collaboration between Mossy Oak and Major League Fishing.”
“This partnership with Mossy Oak aligns with our objective to grow the sport of bass fishing,” said Michael Mulone, MLF Vice President of Strategic Business Planning. “Mossy Oak is a renowned lifestyle brand that understands the unique needs of anglers and outdoorsmen and women. The team at Mossy Oak has the experience and resources for the procurement and distribution of world-class gear and apparel. Through our partnership with Mossy Oak and new licensees, we are looking forward to introducing our brand and the sport of bass fishing to an even broader audience.”
At REDCREST, the Bass Pro Tour Championship event held in Tulsa this past March, apparel featuring the Mossy Oak fishing pattern and the MLF logo sold out on the first day of the Outdoor Sports Expo.
The Mossy Oak brand will remain prominently showcased across numerous MLF media platforms, including the MLF General Tire Team Series and the Bass Pro Tour Heavy Hitters All-Star event, at MajorLeagueFishing.com, MLF Bass Fishing Magazine and the “MLF NOW!” livestream, which broadcasts during every Bass Pro Tour and Tackle Warehouse Pro Circuit event.