The Fishing and Marine Industry Daily News Feed

MRAA Introduces AI-Powered Content Delivery

The Marine Retailers Association of the Americas introduced an artificial intelligence-powered content delivery system that will revolutionize how MRAA Members can find answers to their most pressing challenges and opportunities — and will do so faster than ever before.

Introduced at Dealer Week as part of MRAA President Matt Gruhn’s state of the association presentation, the platform — known as AIMIE, an acronym representing AI for Marine Industry Education — has been trained on MRAA’s vast catalog of dealership-specific content. This means that AIMIE can access MRAA’s online courses, blogs, publications, webinars and websites in order to answer dealer questions and share insights, strategies and best practices.

“At the MRAA, our No. 1 challenge is our ability to connect, individually, the thousands of dealership teams out there to the most meaningful tools, resources and educational programs that can help them solve their problems and take advantage of the opportunities in front of them,” explains Gruhn. “With AIMIE, we can now deliver on our mission to meet dealers where they are at, on their schedule, and in their greatest time of need. Additionally, this platform allows dealership employees to gather ideas and insights without having to always rely on someone else in their dealership to know the answers.”

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