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Multispecies Fishing Made Easy

BEMIDJI, Minn. – For decades, Northland and Bagley have been pioneers in developing the most innovative and accurate baits in fishing, hence their “match-the-hatch” mantra. It’s undeniable the advanced products catch freshwater fish of all stripes. With that said, there are classic shapes that continue catching fish since the conception of soft plastics. In that spirit, Northland goes back to the basics with the new Rigged Gum-Ball® GrubMinnow, and Swimbait Jigs.

Affordably priced and easy to operate, the trio of new baits are founded on Northland’s venerable Gum-Ball Jig (naked jig also available separately). Each Rigged Gum-Ball Jig features a gold-plated hook with blood red finish for added enticement.

northland rigged gum ball grub

The Rigged Gum-Ball Grub sports an especially active, split curly tail. The extra slice produces a tempting action even fished at slow speeds, or as it helicopters downward off the cast. Fish it slow or fast, depending on the mood of the fish. Try giving it aggressive snaps to trigger attacks. Or methodically reel it straight back when fish aren’t as spunky.

Think of the Rigged Gum-Ball Minnow like an ideally weighted soft jerkbait or fluke. The slender, baitfish-shaped body darts around when jigged, evoking strikes from about everything that swims, including bass, walleyes, perch and panfish.

northland rigged gum ball minnow

The Rigged Gum-Ball Swimbait is the ideal all-around paddletail bait for everything with fins and an appetite. With perfectly balanced weight to body-size, there’s never a question about matching plastic to jighead size. Jig it. Swim it. There’s no wrong way to fish it.

All Rigged Gum-Ball Jigs are available in 3 sizes, 3 body shapes and 6 colors. Sold 4 per card, 2 rigged 2 tails. Colors include White, Firetiger, Shrimp, Sunrise, Moonlight, and Glo Watermelon. Extra tails include rigging channel for perfect plastic alignment every time. MSRP $6.99.

Available late 2022.

northland rigged gum ball swimbait

ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

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