Marketing Director
The Marketing Director will oversee marketing campaigns and branding techniques from brainstorming ideas to implementing large-scale plans. This individual must conduct research and analyze trends to develop the overall Marketing strategy for the company. This would include the Mustad, LIVETARGET, and TUF-Line brands. The Marketing Director must be an excellent communicator— whether it’s for pitching new business or writing customer lifetime value reports. The ability to garner consensus from a large team is important and obtaining stakeholder buy-in on new, complex, or challenging ideas is essential.
POSITION SPECIFICATION
- Position: Marketing Director
- Company: Mustad
- Location: Miami, FL
- Website: mustad-fishing.com
DUTIES/ EXPECTATIONS
In general, the Marketing Director will manage the marketing process from research and planning to execution and analysis. Responsibilities include:
- Participate in the development of brand strategy and help drive overall brand strategy and corporate identity initiatives
- Develop and implement marketing plans, including promotional calendars and programs, new product introductions, PLC initiatives, and other marketing projects
- Oversee the creative, production, and budget for advertising and media executions such as print, digital, web, and create content packs, workflows, and leverage marketing, and communication through other sales channels
- Develop and manage annual marketing plan incl. for freshwater and saltwater communities and their marketing budgets
- Develop sales forecasting and annual product branding plans
- Establish and grow a target market share
- Build Mustad brands’ presence in the fishing space and boost brand awareness
- Analyze brand positioning and consumer insights
- Conduct customer, brand, and product research initiatives
- Oversee community event strategy to scale our grassroots efforts in key markets
- Negotiate with media partners to guarantee advantageous contracts
- Work with new business development team and sales teams on brand initiatives
- Manage pro-staffers, agency providers, consultants, freelancers, and other suppliers, including contract negotiation and management
- Demonstrate excellent communication and interpersonal skills
- Supervise a marketing team, including hiring, training, workloads, schedules, and deadlines
- Partner with content development (inhouse, pro-staffer, externals) for web, social media, (i.e. Twitter, Facebook, blog, etc.), and advertising to foster awareness and affinity within the fishing community
- May oversee the operation of a company’s website and email marketing program and provide analytics review
- Track ROI on all traditional and digital marketing initiatives through data analysis to quantify the success of marketing campaigns and understand their impact and effectiveness
- Provide KPI reporting and recommendations for improved outcomes
EXPERIENCE / SKILLS / EDUCATION
- Degree required; Marketing or Business Administration preferred
- 7+ years of experience, including 3 years managing a marketing team
- Knowledge of finance, especially expense management and profit and loss statements
- Deep knowledge of the offshore, inshore, fly, and bass fishing community
- Strong business partnering skills
- Autonomous, with a strong ability to work effectively with all levels of an organization
- Well organized, professional, composed, and approachable
- Ability to be progressive in thinking and development
- Familiarity with the creative side of marketing and design is important
Social Media Manager
Mustad Americas is looking for a talented Social Media Manager to administer its social media accounts. Duties will include creating original text and video content, managing posts, and interacting with fans. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social Media Manager, we expect you to be up to date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
POSITION SPECIFICATION
- Position: Social Media Manager
- Company: Mustad
- Location: Miami, FL
- Website: mustad-fishing.com
DUTIES/ EXPECTATIONS
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design and branding
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Utilize and advise influencer/Prostaff team for building and sharing content across regions
- Create and monitor social media advertisements
- Set specific objectives and report on ROI
EXPERIENCE / SKILLS / EDUCATION
- Degree in marketing, communications, or relevant field
- Proven work experience with social media
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Knowledge of online marketing channels
- Excellent communication skills
- Analytical and multitasking skills
- Proficiency in Spanish is a plus
For more information and to apply, please visit mustad-fishing.com.
About
Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-Line and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.
