The Fishing and Marine Industry Daily News Feed

Mustad’s 12 Days of Fishmas

Christmas is just around the corner, and if you’re still looking for the perfect gift for the fisherman in your life, look no further! Here are twelve of the best fishing lures on the market, all guaranteed to put a smile on your loved one’s face. Surprise them with top brands like LIVETARGET Lures and MUSTAD hooks!

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LIVETARGET – Fleeing Shrimp $10.99

Attention saltwater anglers! Everyone knows that inshore predators love shrimp. The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head and armed with a strong, corrosion-resistant hook. The Shrimp’s silicone skirt animates the lure’s appearance by mimicking the action of a live shrimp’s front legs while in motion and at rest. The Fleeing Shrimp combines realistic anatomy, profile, colors, sound, scent, and action to provoke aggressive feeding responses from inshore predators. Includes a glass rattle, an attractive shrimp scent, and one replacement body.

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LIVETARGET – Mullet Swimbait $10.99

The LIVETARGET Mullet Swimbait is perfect for exciting in-shore action. This soft plastic life-like Mullet can be used in skinny water, over grass and shallows or for fishing in current. The tight tail action brings the Mullet to life. The Mullet Swimbait is the ideal live bait alternative. Perfect for use in any near-surface saltwater fishing situation.

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LIVETARGET – Sonic Shad Blade Bait $10.99

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner core produces a like-like strobing flash, attracting game fish from a distance. Snap the rod tip to impart an erratic darting action, then drop the rod tip to generate a tantalizing falling shimmy and cradle action. The hook creates drag and holds it in the ideal striking position.

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LIVETARGET – Minnow Jerkbait $11.99

The LIVETARGET Minnow Jerkbait is a one-of-a-kind minnow replica. The high-impact polycarbonate lip is installed separately from the main body fuselage. This unique design feature enables the lure to behave erratically when twitched, which perfectly represents the movement of a distressed Minnow. The lip is extremely durable and has excellent deflection properties making it a great option for anglers targeting fish around cover such as rock or wood. The bait sinks approximately 1′ every 3 seconds and falls parallel. Equipped with a weight transfer, which generates ad dense knock sound. Ultra-realistic paint finishes make this Minnow imitation for targeting fresh and saltwater game fish.

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LIVETARGET – Golden Shiner Swimbait $13.99

From shallow pencil reeds and eelgrass to deeper hydrilla lines, LIVETARGET Golden Shiner Swimbaits are designed for shallow water fisheries, where giant bass often chase this elusive baitfish. With two sizes and a medium-slow sink rate, these swimbaits will make even a veteran shiner fisherman take a second look. Best for freshwater anglers.

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Mustad – Rip Roller Jig $16.49

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slackline. Two contrasting colors on each side create a blinking flash that triggers strikes. Perfect for deep fish or heavy current! Features a 2X single 10816NP-DT hook. Sizing in grams.

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Mustad – Vertebrata Sinking Pencil

Freshwater and saltwater predators alike can’t resist our new lip-less sinking pencil, the Vertebrata. With a vibrating inner core and bubble trail holes in the gills, these baits make quite the scene. As it pulls through the water, the Vertebrata swims in a swaying, s-shaped action. These baits come equipped with a metal blade and our latest hook technology: Jaw Lok Inline Treble hooks.

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Mustad – Dropshot Hook $2.99

Fishing the drop shot rig is an effective way to present your soft plastic lure close to the bottom, without snagging. The fine wire hook offers a delicate presentation of your lure. Fish it with a suspended presentation with a steady motion, or let it bounce off the bottom, leaving as many spin stops you like. Your soft plastic lure will be right in the striking zone. The best knot for tying the hook to the line is the Palomar knot, which will place it at a 90-degree angle from the line. Use it to target Bass, Perch or Trout in rivers, lakes or canals.

  • 4.3 UltraPoint® Technology
  • Opti-Angle Needle Point
  • Ringed eye
  • Up eye
  • Nor-Tempered

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Mustad – O’Shaughnessy Stainless Steel Hook $1.99

The strong Classic O’Shaughnessy stainless steel hook series has been an all time favorite with saltwater anglers all over the world. This long shank hook is perfect when using long natural baits, such as whole fish heads/tails, squid or crabs either in- or offshore. Perfect for both trolling and stationary fishing. It is a time-tested hook, which can be used to present any bait for species ranging from small Whiting, Sea Robins, Sea Bass, Cod, Bluefish or Striped Bass. Features stainless steel for optimal corrosion resistance. The “MTL-V1” point combines a more efficient point design with a new sharpening process to enhance the quality. The result is a sharper, sleek new point shape with penetration resistance 50% lower than standard Classic Hook points!

  • MVL-V1 Point Technology
  • Needle point
  • Ringed eye
  • Forged
  • Nor-Tempered
  • Stainless Steel

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Mustad – KVD ELITE TRIPLE GRIP® TREBLE HOOK – 1X Strong $10.49

The specially engineered shape of the Mustad KVD Elite Series Triple Grip® Treble Hook combines exceptional hooking and holding capability with outstanding strength. Based upon the original Triple Grip® series, the modified design of Kevin VanDam features a precise shape that almost “locks” a fish into the elbow of the bend, making it virtually impossible to throw the hook. The precise point alignment provides for an optimal angle of point impact, which leads to increased power at hook set. One important bonus is that the angled shape makes this hook less prone to snagging on structure than round bend trebles. Use it on your favorite heavier freshwater crank baits to get more hookups, for dead baiting or as a soft bait stinger hook. The 1X strong wire provides all the strength you need to tackle big fish. Black nickel finish.

  • 4.3 UltraPoint® Technology
  • Opti-Angle Needle Point
  • 1X Strong
  • Ringed eye

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Mustad – Addicted Worm Head Jig $5.49

In collaboration with the team at Addicted Fishing, we’re bringing our innovation in hook technology to the Pacific Northwest with the new Addicted Jig Head Series. This jig head is ideal for fishing Coho, Steelhead, Trout, and Walleye. Featuring Mustad’s Grip-Pin, the Worm Jig Head ensures a firm hold on soft plastics without tearing up the bait. Made on a Mustad 32833NP-BN hook.

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Mustad – Mezashi Casting Jig

Mustad’s latest metal lure, the Mezashi Casting Jig, presents enticing erratic action with irresistible reflective patterns. The translucent colored eye refracts lights to create an attractive natural shine in the water sure to produce a bite. For an intense wobbling action on retreival, this jig has been built with an asymmetrical body with a round shape to one side and triangle to the other. The 45:55 weight distribution only increases the fierce action and unmatched presentation. Perfected by a Mustad UltraPoint assist hook rigged to the front and an UltraPoint treble to the rear.

About Mustad

Mustad has led the global hook market since 1877. Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry, while focusing on innovation, employee and customer satisfaction, and sustainability. With the addition of TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.

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