MyOutdoors App Rebrands as The Lodge by Outdoor America

The worlds of streaming video and social interaction were united today in a single, powerful brand with the creation of The Lodge by Outdoor America.

Originally launched as the MyOutdoors app, The Lodge by Outdoor America is the newly rebranded social media platform created by and for those passionate about the outdoors. It  is the ideal tool for sharing outdoor experiences with friends and learning about activities  and local opportunities to pursue your passions

Outdoor America, by Obsession Media, delivers a 24/7 streaming channel across a wide  range of connected TV and OTT platforms reaching 100 million consumers, bringing the  excitement of hunting, fishing and camping to a nationwide audience. The MyOutdoors App  and Outdoor America are independent entities that have united in The Lodge. The joint  venture brings entertainment, instruction and interaction among those passionate about the  outdoors under a single, welcoming social media and streaming brand.

Obsession Media CEO Nick Rhodes commented: “The Lodge app will answer the desire of  the outdoor enthusiast to interact with like-minded friends in celebration of their interests. It  is a great extension of the Outdoor America brand and offers our broadcast and OTT  distributors another avenue for local activation. We credit Pete Dickinson for originating the  platform and we’re excited to work with him.”

The partnership allows those who live and breathe the outdoor experience to enjoy their  own and others through streaming video, photos, blogs, interactive posts and more.  Together, they inspire Americans to enjoy, share and conserve the natural resources we  hold in trust for our children.

“Rebranding our social media app to The Lodge by Outdoor America creates significantly  expanded reach and access to a larger audience,” said Pete Dickinson, the app’s creator.  “It puts us in position to scale our app in the best possible way — not only for the business  but for the future of the true, positive story of the outdoors. We’re excited about our  partnership with Obsession Media and look forward to growing the community of American  sportsmen together through The Lodge app.”

Download The Lodge completely free on Google Play or The App Store.


Keep your finger on the fishing industry pulse

The Definititive News Source of the Fishing & Marine Industry