The worlds of streaming video and social interaction were united today in a single, powerful brand with the creation of The Lodge by Outdoor America.
Originally launched as the MyOutdoors app, The Lodge by Outdoor America is the newly rebranded social media platform created by and for those passionate about the outdoors. It is the ideal tool for sharing outdoor experiences with friends and learning about activities and local opportunities to pursue your passions
Outdoor America, by Obsession Media, delivers a 24/7 streaming channel across a wide range of connected TV and OTT platforms reaching 100 million consumers, bringing the excitement of hunting, fishing and camping to a nationwide audience. The MyOutdoors App and Outdoor America are independent entities that have united in The Lodge. The joint venture brings entertainment, instruction and interaction among those passionate about the outdoors under a single, welcoming social media and streaming brand.
Obsession Media CEO Nick Rhodes commented: “The Lodge app will answer the desire of the outdoor enthusiast to interact with like-minded friends in celebration of their interests. It is a great extension of the Outdoor America brand and offers our broadcast and OTT distributors another avenue for local activation. We credit Pete Dickinson for originating the platform and we’re excited to work with him.”
The partnership allows those who live and breathe the outdoor experience to enjoy their own and others through streaming video, photos, blogs, interactive posts and more. Together, they inspire Americans to enjoy, share and conserve the natural resources we hold in trust for our children.
“Rebranding our social media app to The Lodge by Outdoor America creates significantly expanded reach and access to a larger audience,” said Pete Dickinson, the app’s creator. “It puts us in position to scale our app in the best possible way — not only for the business but for the future of the true, positive story of the outdoors. We’re excited about our partnership with Obsession Media and look forward to growing the community of American sportsmen together through The Lodge app.”