DENVER – Outdoor Sportsman Group’s (OSG) print, digital and television platforms are embarking on a new special interest publication and programming venture – Kayak Fishing Fun – with the premium format print magazine to debut nationwide on newsstands beginning April 14. And to make it even easier to find, Kayak Fishing Fun magazine also will be available at OSG’s online newsstand:https://www.osgnewsstand.com/product/kayak-2021, so consumers can have a hard copy delivered right to their door.
Kayak Fishing Fun is a new, content-rich program being launched across OSG’s print, digital and national TV platforms. The magazine is an immersive, 120-page publication that will inform and educate readers on everything they need to know about purchasing the best fishing kayak for their needs, properly equipping it with the latest accessories while also learning how to operate a kayak safely and efficiently.
“The sport of kayaking fishing and people’s interest in getting on the water has soared in the last 18 months,”Outdoor Sportsman Group Publishing Chief Operating Officer Michael Carney said. “And Kayak Fishing Fun Is a natural extension of the consumers’ growing interest in the sport and desire to learn more about the thrill, advantages and fun of kayak fishing.”
Outdoor Channel, Sportsman Channel and World Fishing Network will showcase the television premiere ofKayak Fishing Fun presented by Hobie and Old Town Watercraft on April 17 at 7 p.m. ET. The unique, limited interruption, hour-long special will take viewers through all of the different options available in the vast array of fishing kayak platforms. From paddling, pedaling and full electric-powered options, the team of experts at OSG will inform viewers on everything they need to know about all the options in fishing kayaks, rigging tips and cutting-edge accessories.
Kayak Fishing Fun digital content will be available across the OSG family of fishing websites – Florida Sportsman, In-Fisherman, Game & Fish and Fly Fisherman. Product reviews of each of the fishing kayaks featured in the television special also will be available on each brand’s official YouTube channel.
“Kayak Fishing Fun is the most comprehensive multimedia effort ever assembled to educate and inform consumers about the benefits, rewards and enjoyment of kayak fishing across the largest media platform in the outdoors. We’re excited to bring this new brand and initiative to consumers,” Carney added.
About Outdoor Sportsman Group: Outdoor Sportsman Group is comprised of the world’s foremost media and entertainment brands for outdoor adventure enthusiasts. It includes three leading multichannel networks: Outdoor Channel, Sportsman Channel and World Fishing Network, as well as Sportsman Channel Canada and MOTV, the world’s leading subscription-based video-on-demand outdoor television content platform. The Group also consists of a number of established publishing assets: 16 outdoor magazines including Guns & Ammo, Game & Fish, Petersen’s Hunting, In-Fisherman and 20 top websites, including OutdoorChannelPlus.com. Additionally, Outdoor Sportsman Group includes television production operations, Winnercomm. For more information, visit www.outdoorsg.com. #MyOutdoorTV
Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.