Vancouver, WA – Obsession Media announced that its flagship content brand, Outdoor America (OA), has over the last two years quietly become the most widely distributed video platform designed to inspire Americans to embrace our nation’s great outdoors. Outdoor America delivers its high quality enthusiast content to over 60 million homes via broadcast TV, and is streamed via major OTT and OEM TV platforms accessible to over 140mm connected devices.
• OA has a 2,000-hour library of content spanning every outdoor activity, with over 75% of the content exclusive to OA.
• OA has grown by over 300% in 2021 in hours viewed per month, and expects to double in hours viewed during 2022.
• OA has sold out its advertising allotment on connected TV platforms.
With a recent scaling capital investment, Outdoor America has expanded its operations with a goal to further invest in best of class content and proprietary IP that enables producers and brands to more effectively reach their target audiences, while becoming the catalyst that inspires people to get outside and engage with the abundant resources that are available in every state.
Already backed by some of the most legendary figures in sports media history, the acquisition of significant scaling capital will provide Outdoor America the operational longevity to create original content while providing distribution of programming packages to unique trading areas customized by the objectives of endemic brands and specialty producers. Outdoor America was specifically designed to improve the economics and ROI for brands and content creators.
“We’ve been purposely silent about our accomplishments to-date, choosing to wait until we achieved certain milestones in distribution and revenue to begin our aggressive campaign of awareness,” said Nick Rhodes, CEO of Obsession Media. “This was to make sure the key stakeholders in the Outdoor Industry are up to speed and ready to access the toolsets we’ve assembled to exploit this generation of connected devices and alternative platforms.”
“We will be following up in the coming weeks with specific information on how producers and marketers can engage with our proprietary marketplace offerings.” Rhodes added.
“The acquisition of this institutional scaling capital will provide us with the necessary resources to invest in the future of the Outdoor Industry as shaped by the needs of key brands and content creators,” said John West, President and COO of Outdoor America.
“Our mission statement is built on inspiring people to live their best life outdoors,” added West. “Whether you prefer hunting, fishing or camping, we want to fuel that passion and motivate people to utilize this country’s ample public lands and waterways.”
Outdoor America will be at SHOT Show in January meeting with brands and content creators to discuss how the platform can help to expand their reach and growth across the board.
About Outdoor America:
Outdoor America is the leading multi-platform media brand designed to inspire Americans to spend more time in our nation’s great outdoors. Outdoor America is distributed across broadcast TV, connected TVs and devices, and digital and social platforms. Outdoor America is the most widely distributed outdoor media video brand. Funded and built by an experienced team of programming executives, Outdoor America is the flagship channel of Obsession Media.
About Obsession Media:
Obsession Media is a content and marketing company that exists to support what you love. We celebrate the only real choice you have in life – how to spend your free time. Obsession Media represents a diverse portfolio of content assets, designed to deeply connect with men and women who are passionate about their interests, activities and lifestyle. The partners at Obsession Media have vast experience in producing, packaging and distributing content for the sports, enthusiast and special interest segments.