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Outdoor Retailer To Unveil New Format At Summer Market 2024

Outdoor Retailer is introducing a new show format beginning in 2024. The show's updated format was developed through industry feedback.

Outdoor Retailer is introducing a new show format beginning in 2024. The show said in a release that the updated format was developed through industry feedback and based on evolving business needs and timelines.

The new approach will include:

  • A large-scale Hosted Buyer program designed to build direct relationships between brands and buyers at onsite events;
  • Reimagining and expanding the sourcing area into a new co-located Outdoor Design + Innovation show to provide more opportunities for source and supply exhibitors to connect with product developers and designers;
  • A simplified booth space plan and new pricing structure to support exhibitors.

All new features will reportedly roll out with Outdoor Retailer Summer 2024, taking place June 17-19, 2024 at the Salt Palace Convention Center in Salt Lake City, UT. The upcoming Outdoor Retailer Winter show this November 14-16, 2023 will be held in its existing format at the Salt Palace.

“The changes to Outdoor Retailer stem from ongoing, industry-wide discussions, and reflect our commitment to foster the right connections in the timeframes that best support product cycles and ultimately enhance business opportunities,” said Sean Smith, acting show director,of Outdoor Retailer. “As brands have told us, they’re thinking differently about how to bring goods to market in this changing global economy, so it’s imperative we offer options to meet current market conditions. It also creates more opportunities for emerging brands and startups.”

Continue reading at www.sgbonline.com

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