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Plano Renews Sponsorship with Major League Fishing

Home The Lead Plano Renews Sponsorship with Major League Fishing
Plano Renews Sponsorship with Major League Fishing

Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Plano Molding, an industry leader in outdoor equipment protection and storage solutions, has extended its sponsorship agreement through the 2021 season.

“Plano’s EDGE™ series of tackle organizers give our anglers the advantage they need across all levels of MLF tournaments,” said MLF President and CEO Jim Wilburn. “Competitive anglers know that they don’t have any time to waste. They need to be able to grab the right bait at a moment’s notice, and Plano’s innovative solutions make that possible. We are excited to feature Plano across our media platforms and look forward to continuing our successful partnership.”

Plano will receive exposure through MLF’s website and social media communities and will be the presenting sponsor of the Tackle Box Challenge, a fun feature segment produced for web, social and in-show broadcast that showcases various MLF pro anglers trying to guess which of their fellow anglers a tackle box belongs to. The brand will also be prominently featured in the filmed-for-television MLF Cup events, including logos on the angler jerseys and wrapped boats.

“The top pros have been using Plano storage for years. All you have to do is look in their boats and you will see dozens of Plano boxes in use, so really we have always been a part of tournament fishing,” commented Chris Russell, Marketing Director for Plano Molding. “We work closely with many of the best anglers to create storage solutions that give them an edge on the water and we are looking forward to showcasing that with the MLF fans.”

For more information about MLF, their tournaments and sponsors, visit MajorLeagueFishing.com. To learn more about Plano, visit PlanoMolding.com.