Two of NMMA’s winter shows kicked off yesterday and run through Sunday. The Progressive® Insurance New York Boat Show® makes its return to the Javits Center in New York City, and the Progressive® Insurance Louisville Boat, RV & Sportshow cruises into the Kentucky Exposition Center for five days of customer engagement and sales opportunities.
The NMMA has worked with members and local dealers to showcase a wide selection of new boat brands and models, as well as RV inventory in the Louisville market. Both shows are honoring our heroes – military and first responders – with complimentary admission on Wednesday in New York, and Thursday in Louisville.
The 2022 events will also feature variety of complimentary educational programs, including the revamped Fred’s Shed How-To Center, presented by Progressive; plus activities to engage attendees of all ages in the boating and outdoors experience.
NMMA show marketing is in full swing, blanketing television, radio and digital in the New York and Louisville regions to help drive ticket sales.