Columbia S.C. – Pure Fishing, a renowned global tackle company, announces its partnership with BlacktipH®, one of the most influential content creators in fishing history.
BlacktipH®, will be working with the legendary brands of Pure Fishing, including PENN, Berkeley, Plano, Frabill, Fin-Nor, Abu Garcia, Van Staal, Fenwick, and more. In partnering, Pure Fishing and BlacktipH®, aim to drive inclusivity in fishing by drawing new and diverse people to the sport. By showing how attainable fishing is, the brands intend to encourage people to get outdoors and engage in fishing activities, whether saltwater or freshwater, in rural and urban areas.
”Both organizations bring tremendous talent, brand awareness, and loyalty to the table,” says Jake Jorgensen, Vice President of BlacktipH®, ” BlacktipH®, wants to help a new generation of anglers pursue their fishing passion. Hand-in-hand with Pure Fishing, the best brands in fishing, we hope to help lead new anglers into a thriving lifestyle. Fishing is fun and for everyone.”
The outdoor industry has seen significant growth in the number of people who have picked up a rod for the first time or delved back into the sport they remember loving as a child. This is partly due to the worldwide pandemic, when people were stuck indoors, unable to work, and filled their time outdoors. More and more people worldwide are connecting with the sport of fishing at a pace that only seems to be increasing.
According to the Recreational Boating and Fishing Foundation, that momentum continues to rise with more than 50 million Americans fishing in 2021, up 4.5% over 2019. With many new participants in fishing, brands in the collective fishing industry are looking for ways to access these anglers and keep them engaged. Pure Fishing brands, through collaborative visual content with BlacktipH®, will endeavor to break down barriers, reach new audiences and provide quality content.
“BlacktipH® has been highly successful at what they do because they deliver exciting fishing content that shows the fun side of fishing,” says Marc Kempter, VP of Marketing Communication, Pure Fishing, “Their content is viewed by a huge, hard-to-reach audience that is not yet integrated into the endemic fishing spaces but loves to digest exciting content through online platforms such as YouTube, Instagram, Snapchat, Facebook, TikTok and multiple other media outlets. BlacktipH® aligns perfectly with our mission to educate, inform and entertain people and show the joy of fishing. We look forward to a long and successful partnership.”
Surpassing over a billion views on their fishing videos, BlacktipH® has a footprint that includes millions of fans and followers. Their partnership with Pure Fishing, one of the largest fishing tackle manufacturers in the world, stands to be the most influential alliance in the fishing industry.
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.