Pure Fishing to Help ICAST On the Water Attendees Beat the Heat

COLUMBIA, S.C.  –– Attendees to the July 20 ICAST On the Water event can cool off from the summer heat with complementary scoops of gourmet, fishing-inspired gelato flavors while getting the first public looks at Pure Fishing’s 2021 new product introductions.

Located next to the Pure Fishing canopy at On the Water, the gelato truck will be serving scoops of six different and delicious flavors inspired by some of Pure Fishing’s most popular products and brands.

Berkley Gulp! Minnow Mint Chip: Fresh Mint Base with Chocolate Pieces
Stracciatella Stunna: Italian Chocolate Chip
Flippin’ Jig Jam: Cheesecake Base with Fig/Raspberry/Orange/Ginger Jam Swirl
Fish to Win Watermelon: Dairy-free Watermelon Sorbetto
Carnage Caramel Crunch: Caramel Base with Chocolate-covered Rice Krispies
EDGE Master Mango: Dairy-free Mango Sorbetto

To try one of Pure Fishing’s delicious, fishing-inspired gelato flavors, attendees can visit the Pure Fishing exhibit at the ICAST On the Water event, which will take place at the OCCC North Building Ponds. Under the Pure Fishing canopy, attendees can also check out the new products being unveiled at ICAST 2021. At the conclusion of the On the Water event, Pure Fishing will welcome all ICAST On the Water attendees to a press conference and happy hour, which will run from 3:30 to 4:30 on Tuesday afternoon in Room N310B.

For more information on Pure Fishing’s newest products, go to newproductportal.purefishing.com

About Pure Fishing
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a
portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Keep your finger on the fishing industry pulse

The Definititive News Source of the Fishing & Marine Industry