Pure Fishing Inc. announced that it has entered into a definitive agreement to purchase Plano Synergy Holdings Inc. The purchase will include Plano Synergy’s 15 brands which specialize in tackle storage, catch management, hunting accessories, and archery. This acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners.
“We are excited to welcome the iconic Plano and other brands into our industry-leading portfolio of Outdoor brands. These are storied brands within the fishing and hunting space that are beloved by outdoor enthusiasts worldwide and will perfectly complement our existing business,” said Pure Fishing CEO Harlan Kent.
Plano’s outdoor brands include Ameristep, Avian-X, Barnett, Bloodsport, Evolved, Frabill, Flextone, Halo, No Limit, Plano Molding, Tenzing, Wildgame Innovations, and Zink.
The acquisition outlines Pure Fishing’s commitment to growing its presence in the outdoor sports industry while remaining a partner to its retail customers. To maximize global expansion opportunities and add growth within its Outdoor categories, Pure Fishing will continue to focus on its supply chain, innovation, digital marketing, and vendor partnerships.
“Plano Synergy did not become the undisputed leader in storage solutions for anglers and hunters, nor did its hunting brands become the leader in performance solutions, without the hard work of an extremely talented team,” Kent said. “The team has a proven record of success, and we look forward to welcoming them to the Pure Fishing family and building an even stronger company together.”
Terms of the purchase, which is expected to close in April, are not disclosed.
Pure Fishing, Inc. is a global provider of fishing tackle, lures, rods, and reels with a portfolio of brands that includes Abu Garcia, All-Star, Berkley, Fenwick, Fin-Nor, Greys, Hardy, Hodgman, Hooker, Johnson, JRC, Mitchell, PENN, Pflueger, Sebile, Shakespeare, SpiderWire, Stren, Ugly Stik, and Van Staal.
Photo courtesy Plano Synergy Holdings