Minnetonka, MN — Rapala VMC, a global leader in fishing tackle and outdoor sporting goods, has announced a series of internal promotions that recognize the leadership, experience, and continued contributions of key team members across product development and sales.
Charlie Davis has been promoted to Vice President of Product Development. In this role, Davis will lead the USA innovation efforts, overseeing the development and evolution of Rapala VMC’s industry-leading portfolio. Davis brings deep product expertise and a strong track record of aligning innovation with angler needs and market trends.
Sam McSharry has been promoted to Senior Sales Manager, National Accounts. McSharry will continue to strengthen relationships with key national partners while driving strategic growth initiatives across major retail and distribution partners. His promotion reflects his strong performance and ability to deliver results through collaboration and customer focus.
Mike Baumgartner has been promoted to Director of Sales. Baumgartner will drive sales forecasting, budgeting, and performance tracking across all channels. He will oversee regional and national sales teams to achieve revenue and distribution goals. His leadership and market insight have been instrumental in advancing Rapala VMC’s sales organization.
“These promotions reflect our commitment to recognizing talent from within and investing in leaders who embody Rapala VMC’s values and vision for the future,” said Travis Tuma, President & VP of Sales. “Charlie, Sam, and Mike have each demonstrated exceptional leadership and performance, and we are confident they will continue to drive innovation and sales growth across our organization.”
• Mike Anselmo has joined Rapala USA as Senior Product Manager for VMC. Anselmo brings extensive industry experience and expertise in product management and will be responsible for leading product innovation, development, and lifecycle management for the VMC brand, further enhancing its reputation as a leading brand in its categories.
“Mike’s background and passion for fishing make him a strong addition to our product team,” said Charlie Davis, VP of product Development. “His expertise will play an important role in advancing the VMC brand and supporting our commitment to innovation and performance.
Rapala VMC welcomes Mike Anselmo and congratulates Charlie Davis, Sam McSharry, and Mike Baumgartner on their new roles and looks forward to their continued impact on the company’s success.
About Rapala VMC
Rapala VMC is a global leader in fishing tackle, lures, and related products, serving anglers in more than 40 countries worldwide. With a portfolio of trusted brands and a legacy rooted in innovation and craftsmanship, Rapala VMC continues to shape the future of fishing
