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Rather Outdoors partners with Fishing Chaos Digital Platform, Online Tournament Series in 2023

Columbia, SC – Rather Outdoors and Fishing Chaos are pleased to announce their partnership for 2023, opening the door for a new series of online tournaments and improved communications platforms for anglers throughout the United States. This new digital series, the Mach Nation Summer Smash Series, will include four events in 2023, each of which will take place over the course of a month in the summer of 2023. Through a catch-photo-release entry and scoring format, competitors will have a chance to compete for thousands of dollars in product from Mach, Lew’s, Strike King, and an Old Town Sportsman AutoPilot 136 equipped with a Minn Kota trolling motor, among other prizes.

Fishing Chaos will also serve as the host for the new Team Mach Nation membership program, a free membership which aims to assemble a team of passionate anglers to participate in new product development initiatives, early access to new product launches, engagement with Mach Nation content creators and more to help drive the brand strategy in 2023 and beyond. “We are thrilled about the opportunities that the Fishing Chaos platforms provide for our brands,” said Tom Brewbaker, Senior Brand Marketing Manager for Rather Outdoors. “They are clearly on the forefront of some innovative technology with the various platforms they’ve created to help anglers better engage with the sport by removing barriers of entry and allowing anglers to get competitive juices flowing from anywhere in the U.S.”

John Calagaz, Founder and CEO of Fishing Chaos, remarked, “We are thrilled to announce our partnership with Strike King, Lew’s, and Mach Nation, as we work together to revolutionize the fishing industry. By bringing a unified form of communication to pro staff and avid anglers, we are committed to providing the best experience possible for their employees and customers. And with our fun and exciting tournament platform, we’re excited to help our brands give back to the anglers and provide a platform for everyone to benefit. This partnership is a testament to our commitment to innovation and excellence, and we can’t wait to see what the future holds for Fishing Chaos and our partners.”

To learn more about Team Mach Nation, visit https://app.fishingchaos.com/club/machnation

To learn more about the Mach Nation Summer Smash Series and registration, visit https://app.fishingchaos.com/tournament/2023-mach-nation-may-event

About Fishing Chaos

Fishing Chaos, founded in 2018, is a leading technology platform in the fishing industry, with a focus on tournament, club, and guide management, as well as enabling brands to engage with their current and potential customers. Its comprehensive suite of tools helps tournament organizers manage both traditional and virtual tournaments. Fishing guides can operate their businesses more efficiently with tools for schedule management and online payments, while the Fishing Chaos club module allows clubs to manage member plans, registration, tournaments, series and more. Fishing Chaos is revolutionizing the fishing industry with its cutting-edge features and user-friendly interface, providing an exceptional experience for anglers and fishing enthusiasts. To learn more, visit www.fishingchaos.com, download the app from the Apple App Store or Google Play Store or reach out to us at Sales@fishingchaos.com.

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide in an effort to enhance angler’s success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit www.ratheroutdoors.com.

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