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Raymarine And FLIR Maritime Enhance Marketing Team With New Hires And Internal Alignment

HudsonNH – Raymarine and FLIR Maritime – global leaders in high-performance marine electronics and thermal cameras for the recreational boating, marine first responder and law enforcement markets – recently announced new team members, including Gordon Sprouse as Director of Marketing for the Americas and Rachel Appel as Events Coordinator. In addition, Jim Hands will assume the role of Technical Marketing Director to manage global product-marketing, website and digital-strategy development.
“As our brands continue to thrive, we recognize the need for a versatile marketing team,” said Jamie Dery, Vice President, Americas for Raymarine and FLIR Maritime. “Gordon is intimately familiar with this market and offers an incredible perspective on the promotion of the brand, while Rachel will add fresh experience to our event experience. Combining this with Jim’s renewed focus on product marketing and digital strategy, we are confident that our marketing team is set up for the best possible success.”
Sprouse assumed his new duties as Director of Marketing for the Americas last month, bringing with him more than two decades of experience in the world of marine electronics. He previously held marketing positions with Navico, where he honed his specialties in advertising and business analysis.
Hands, who has been part of the team’s marketing department for more than two decades and served as Marketing Director for the past 16 years, transitions to the role of Technical Marketing Director to oversee global new product launches and drive innovation with the brand’s digital infrastructure.
As Events Coordinator, Appel will represent Raymarine and FLIR Maritime interests at consumer and trade shows. Her responsibilities include planning and organizing these events in support of the overall marketing strategy.
For more information on Raymarine or FLIR, including their full lines of marine products, go to or, respectively.

About Raymarine

Raymarine designs and produces high-performance marine electronics for mariners who want to eliminate doubt and make the most of their experience and time on the water – whether it’s for work or play. With a legacy of marine navigation technology spanning over 80 years, Raymarine products are renowned today for their rugged design, proven performance and unmatched reliability. Our best-in-class sensors and intelligent navigation systems reflect our commitment to giving mariners the freedom to experience the ocean with confidence. Our range of marine electronics is available through a global network of dealers and distributors. For more information, visit

About Teledyne FLIR

Teledyne FLIR, a Teledyne Technologies company, is a world leader in intelligent sensing, unmanned systems, and integrated solutions for defense and industrial markets, with roughly 4,000 employees worldwide. Founded in 1978, the company develops a wide range of advanced technologies to help professionals make better, faster decisions that save lives and livelihoods. To learn more, visit or follow us on social media.

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