Columbus, GA – In an exciting development, Realtree and Santa Claus are pleased to announce a renewed and lifetime agreement solidifying Realtree as the official camo of Christmas. This marks the second year of the partnership, and with a lifetime term, the collaboration is expected to bring even more cheer and joy this season as Santa prepares to make his holiday journey decked out in Realtree camo once again.
Santa Claus, ever committed to delivering joy to children worldwide, will be equipped with an assortment of trusted gear for his Christmas duties. “Lots has happened over the past year,” noted Claus. “That whole crew at Realtree has been working with loads of manufacturers and brands this year, and it’s going to be fun seeing the smile on peoples’ faces when they open up presents and see what Realtree has in store.” Top-of-the-line products and brands including Thaca gear, ArcticShield’s all-new Prodigy line, King’s Camo, Gator Waders boots and waders, Nomad apparel, bags/packs from the Allen Company, and more are on deck to be showcased this season and aboard Santa’s sleigh.
Last year, this unique partnership attracted strong media attention and press. The dynamic assortment of Realtree decorated apparel, hard goods, and accessories offers Claus everything he needs when taking flight on Christmas Eve, from layering for warmth to the assurance of remaining unseen in Realtree patterns. Activation around the program will also include Santa showcasing product in action and even some behind-the-scenes looks detailing how Santa fell in love with the outdoors and how he manages his day-to-day operation. Many will enjoy exclusive content and even some of the best-kept stories — and misconceptions — around how Rudolph joined the team of reindeer (unconfirmed reports indicate that ‘Red Nose’ was caught on Santa’s Spartan trail cam as he was being taunted by a group of racoons guarding a corn pile). Camo Santa will also be helping Realtree unveil their 12 days of Christmas promotion to commence on December 1st.
Realtree’s Bill Jordan was asked about the lifetime deal as the official camo of Christmas, and what it means for the brand. “Santa drove a hard bargain. Lifetime deals are hard to come by and we really had to make sure we were prepared to deliver on our end as well. We feel like between the assortment of licensed products we offer and the seasonal demand we see every year, this is going to continue to be lots of fun,” said Jordan. He continued, “Last year our customers and B2B partners really enjoyed seeing what Realtree and Santa pulled off together.” While official terms of the deal were not disclosed, Realtree did share that they will have several days with Santa for content shoots and select personal appearances, including Realtree’s 3rd annual First Responder luncheon in Columbus, Georgia on December 8, 2023.
With this lifetime agreement, Realtree and Santa Claus are committed to delivering a magical Christmas season filled with joy, laughter, and the spirit of the holidays. As the world’s leading designer of photorealistic camouflage, Realtree has always been at the forefront of innovation. Gear up with Realtree and be sure to enjoy your time with family and friends outdoors this holiday season to make it a very Merry Christmas. Keep an eye out for camo Santa, too. He’s tougher than ever to see when he’s wearing Realtree.
Realtree is the world’s leading camouflage designer, marketer, and licensor with over 1,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Find Realtree on Realtree365,Facebook,Instagram,Twitter and at Realtree.com.