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Reliable Performance by Design: SEVIIN Introduces GS Series Reels at ICAST 2023

PARK FALLS, Wis. – Think about the go-to’s in your life. We all make certain repeated decisions. Whether it’s people, companies, products, services, or ice cream flavors, we often default to the same things. Why? Because they work for us, we like them – and most importantly – we trust them.

Backed by seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet.

Meet your new, go-to spinning reel – the all-new GS Series spinning reel from SEVIIN. It’s been designed from a totally blank canvas for the express purpose of giving anglers smooth, lightweight, rock-solid, and reliably dependable performance for an attractive and competitive retail price of $140.

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“Almost two full years in design, this is a lightweight and extremely durable reel,” says SEVIIN Product Manager, Robert Woods. “Available in five versatile sizes from 750 to 3000, GS Series reels will appeal to a wide range of avid anglers, as well as more-casual anglers who appreciate elevated quality and performance. Our team engineered GS with a carbon body, side plates, and rotor to maximize rigidity and minimize weight, and rounded out the external design with strong and lightweight aluminum handles and spools.”

Woods describes the aesthetics of GS reels: “They’re unique and our own,” he says. “We designed GS to appeal to a wide variety of anglers, and looks are an important part of that. We wanted GS to stand out with a unique look that equals its performance without going to extremes. Overall, the form of GS reels is largely driven by function, but once anglers pick them up, they’ll notice a variety of subtle design details – from logo placement, accent colors and anodizing, to more functional design elements like spool angles, handle bracing, the machined aluminum handle cap, and the geometry of the foot and stem.”

Inside, Woods says all-new GS Series spinning reels feature internal components that are purpose engineered and precision crafted to support better angling experiences. “Rotating mechanicals are supported by a 6 + 1 stainless-steel bearing system, while a precision-hobbed hard brass pinion and die-cast helical gear drive the reels with smooth power and great feel,” he says. A stacked carbon and stainless-steel drag extends GS’s silky smooth performance once powerful, hard-charging fish are hooked.

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“Our product team spent a lot of time on the drag knob on these reels,” Woods says. “They’re micro-adjustable with a unique tactile design that fingers can find easily and intuitively.” GS Series spinning reels also feature rock-solid instant anti-reverse and S-Curve design. “S-Curve provides a super-slow oscillation – the up and down motion of the spool – that ensures line is stacked evenly, resulting in longer casts and fewer line management issues, even when using lighter, finesse-size lines,” Woods says. “An internal support guide ensures spool oscillation remains consistent, even under heavy drag loads.”

SEVIIN GS Series Spinning Reel Features

  • Lightweight carbon fiber / polymer body, side cover, and rotor
    6 + 1 stainless steel bearing system
    Forged and anodized aluminum spool with braid band
    Custom designed aluminum handle with soft-touch knob
    Multi-stack carbon fiber drag / stainless steel drag system
    Precision-hobbed hard brass pinion and die-cast helical drive gear
    S-Curve slow-oscillation system
    One-year warranty backed by no-questions-asked accelerated replacement program
    Designed in Park Falls, Wisconsin, U.S.A.
    Retail price $140

SEVIIN GS Series Spinning Reel Models

  • GSS750 – RH/LH, 5.2:1 gear ratio, 9 lbs. max drag, 110 yards 4-lb. mono / 200 yards 6-lb. braid capacity, 6.7 oz. / Retail $140
    GSS1000 – RH/LH, 5.2:1 gear ratio, 9 lbs. max drag, 125 yards 6-lb. mono / 185 yards 8-lb. braid capacity, 6.7 oz. / Retail $140
    GSS2000 – RH/LH, 6.0:1 gear ratio, 20 lbs. max drag, 115 yards 8-lb. mono / 120 yards 10-lb. braid capacity, 7.7 oz. / Retail $140
    GSS2500 – RH/LH, 6.0:1 gear ratio, 22 lbs. max drag, 150 yards 10-lb. mono / 185 yards 15-lb. braid capacity, 7.7 oz. / Retail $140
    GSS3000 – RH/LH, 6.0:1 gear ratio, 22 lbs. max drag, 165 yards 12-lb. mono / 215 yards 20-lb. braid capacity, 7.9 oz. / Retail $140

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SEVIIN GS Series reels are designed from the ground up with high-performance features that serious spinning anglers demand. Are they destined to become their new, go-to choice? We certainly think so. Every GS model is meticulously engineered and crafted to balance smooth operation with long-lasting durability.

New SEVIIN GS Series Spinning Reels will be available for purchase at SEVIIN dealers worldwide and online on January 2, 2024. See them in the SEVIIN booth #3026 at ICAST 2023.

Our website, seviinreels.com will be launching soon. Until then, learn more HERE.

Interested in becoming a SEVIIN dealer? See us at ICAST 2023 in booth #3026 or email dealersupport@SEVIINreels.com.

Media Inquiries: marketing@SEVIINreels.com.

About SEVIIN Reels

Wherever and however you fish, the reel in your hand should help create better experiences. Born from St. Croix’s seven decades of design and manufacturing expertise, industry-leading customer service, and unbroken private ownership by the Schluter family dating back to 1977, SEVIIN reels are meticulously engineered and purpose-built to help anglers conquer every species on every piece of water on the planet. SEVIIN focuses on reels and reels only, designing and crafting products that improve the angling experience, regardless of the rods anglers choose. Seven seas, seven continents, seven days a week, SEVIIN reels are fueled by a collective love of fishing surpassed only by a passion to deliver the most reliable and advanced reels on the water. Learn more at seviinreels.com.

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