The Fishing and Marine Industry Daily News Feed

Robertson Becomes 1st Member of Ugly Stik Pro Staff


COLUMBIA, S.C. — Already the choice of anglers everywhere who just want to have fun regardless of what’s biting, Ugly Stik is taking its legacy for durability and accessibility to the 2021 Bassmaster Elite Series with the addition of Matt Robertson as the brand’s first pro staff member.


The self-proclaimed “working man” said he feels right at home being the first pro to represent the brand known for being tough as nails and ideal for any angler.


“I’m a regular guy working my way from the bottom to the top, and I did it using the working man’s gear. To be the first Ugly Stik Pro, to represent all the working people out there and be on the Bassmaster Elite Series using the working man’s rod, it’s an honor,” Robertson said. “After the excitement that Ugly Stik has brought me and millions of anglers, I’m here to prove that an Ugly Stik can not only be your first rod, it can be your last, too.”


For the Bassmaster Elite Series, Robertson will be fishing with the Ugly Stik Carbon, which debuted in 2019 and quickly gained the attention of bass anglers with its lightweight sensitivity and the legendary toughness that have become synonymous with Ugly Stik. The 2021 Bassmaster Elite Series kicks off Feb. 11 on Florida’s St. Johns River.


To learn more about Ugly Stik and the Carbon series, visit


About Pure Fishing

Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Sebile®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik®, and Van Staal®.




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