Saltwater Underground Lands Yo-Zuri In Major Sponsor Partnership

Saltwater Underground with Nick Honachefsky, airing on Discovery Channel, Waypoint TV and Sportsman Channel has now partnered up to bring Yo-Zuri into its hallowed stable of respected sponsor brands which include; Bubba Blade, IslandX Lures, Fisherman’s Supply, RonZ lures, Shimano, Grundens, and Grumpy’s Tackle. 

“Savvy saltwater anglers are sure have the Yo-Zuri brand in their quiver of lures,” said Honachefsky. “I’ve been tossing Yo-Zuri plugs and poppers for decades connecting with as many stripers and tuna as I could handle. I am amped to partner up with a respected revered brand as Yo-zuri to showcase the bang up job the lures accomplish through the storytelling of Saltwater Underground.”

The upcoming 2024 Season of Saltwater Underground based out of New Jersey is going to rock the docks with special guest underground stars such as WWE Hall of Famer Jake the Snake Roberts, Bassmaster Legend Mike Iaconelli, musician Dean Ween, and strongman Mike Counihan. The laid back, fun approachable vibe of the show resounds with anglers from all walks of life. 

“Saltwater Underground is definitely not the usual dramatized and scripted fishing show,” said Honachefsky. “Characters in the fishing world, especially in New Jersey, are interesting and loose enough to tell an engaging real story. I think the real appeal for viewers is that we let the camera roll and see what happens.”

You can watch past seasons of Saltwater Underground with Nick Honachefsky here:

Waypoint TV – Saltwater Underground

Youtube – Saltwater Underground with Nick Honachefsky –

Follow Instagram: @nickhonachefsky

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