Saltwater Underground with Nick Honachefsky, airing on Discovery Channel, Sportsman Channel and Waypoint TV, has now added new sponsor Island X lures to its growing sponsor list, which currently includes industry juggernauts Savage Gear, Bubba, Grundens, Shimano, RonZ Lures, Grumpy’s Tackle, Fishermen’s Supply and Chatter Lures.
“Island X lures are born out of the Northeast, and the brand pairs well with Saltwater Underground as we showcase the wide variety of saltwater species along the New England/Mid-Atlantic coasts,” said Honachefsky. “The Hellfire series of walking pencils are lights out on bluefish where the Sidewinder stick bait is absolutely irresistible to striped bass. I haven’t seen innovation in lure design like this in quite some time and I am more than amped to have Island X on the Saltwater Underground team.”
Island X lures was started by Nick Whitbeck, an avid Nantucket surf angler, who has expanded the lineup of lures to include the Hellfire, Sidewinder and Stinger Minnow series, designed to be cast from surf or boat to feeding packs of stripers, bluefish, false albacore, bonito and even tuna.
For more information on Island X lures go to https://islandxlures.com/
Season 3 of Saltwater Underground airs on Discovery Channel, Saturday mornings 5:30 AM throughout July.
Watch Season 1,2 and 3 episodes Now on Youtube: https://www.youtube.com/channel/UCXTQXrl91tf6KtBjKhlrmhA
Waypoint TV – https://waypointtv.com/saltwater-underground
For sponsor inquiries, contact Honachefsky at saltwaterunderground@gmail.com or on Instagram @nickhonachefsky
