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SFC Retains Connect Partnership Group For Commercial Partnership Sales And Development

Dallas, TX – Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, has hired Connect Partnership Group to support its commercial partnerships and business development efforts. Connect Partnership Group will work alongside the SFC team to accelerate and scale commercial partnership opportunities.
“We’ve spent the past two years building what we believe is the fastest growing sports media property in the world,” said Mark Neifeld, Commissioner and CEO of Sport Fishing Championship. “With Connect Partnership Group’s exceptional track record of attracting lucrative commercial partnerships, we are well-positioned to accelerate our presence with endemic and non-endemic brands looking to align with an audience that data proves is younger and more affluent than Formula One.”
Connect Partnership Group is a leading strategic sales and consulting agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports, entertainment and mixed-use real estate environments. Headquartered in Dallas, with offices in New York, Chicago, and Phoenix, Connect Partnership Group has leveraged its 200 years of collective experience to secure more than one billion dollars in partnership income for rights holders across the sports and entertainment industry.
“After just two seasons, SFC has demonstrated that it is poised for big-time growth,” said Scott Howard, EVP, Partnership Sales at Connect Partnership Group. “With more people fishing than playing golf and tennis combined, the market size, demographics, and aspirational lifestyle of sportfishing are incredibly attractive. SFC has created an integrated platform that delivers critical mass for blue chip brands that covet owning a dominant share of voice with an innovative new sports league.”
SFC’s third season will get underway in the spring of 2024.
To learn more about the Sport Fishing Championship, visit

About Sport Fishing Championship

SFC is the governing body of saltwater tournament fishing with SFC being the largest owner and media rights holder of saltwater fishing tournaments in the industry, available to watch on every major cable and OTT platform on CBS Sports Network, Waypoint TV, SFC Digital Network, YouTube social media and more. In April 2023 SFC launched The Catch, an offshore fishing competition that pairs current NFL greats with SFC star anglers. The two-hour live event airs on CBS and Paramount+.

About Connect Partnership Group

Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports, entertainment, and mixed-use real estate developments, while also providing an outsourced business development team to companies that sell products and services to the industry. Connect capitalizes on a combined 200 years of sports business experience selling and activating sponsorships, operating events, consulting on behalf of Fortune 500 companies, and creating strategic and mutually beneficial partnership opportunities for properties and brands around the world. Based in Dallas, Texas, Connect has offices in New York, Chicago and Phoenix.

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