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Shimano Launches Direct-to-Consumer Channel For Apparel And Tackle Storage Systems

Charleston, SC – Shimano North America Fishing, a renowned global leader in the fishing industry, is proud to announce Shimano’s apparel and tackle storage systems are now available direct-to-consumers via and select retailers. 

“We could not be happier to provide consumers another option when it comes to purchasing Shimano apparel and tackle storage offerings anglers have come to know and trust,“ says Walter Lockhart, Senior Marketing Manager at Shimano North America Fishing. “We are proud to produce the apparel needed to handle the elements and provide anglers efficient organization during long days on the water.” 

Adding to the lineup of tackle storage systems, Shimano is excited to be introducing re-designed models of time-tested favorites.

Baltica Tackle Bag:  The Baltica Tackle Bag is the essential accessory for anglers to safely store tackle during their next fishing adventure. This durable tackle bag features tons of storage and is constructed with premium fabrics and features heavy-duty TPU corrosion-resistant zippers.  MSRP: $84.99-$109.99

2024 H1.2 Soft Goods Press Release

Blackmoon Backpack: The Shimano Blackmoon Backpack is offered in two different styles, each built to meet angler preferences. This all-in-one bag features dedicated storage for reels, terminal tackle, lures, line and tools, and is constructed with premium fabrics, reinforced double-stitched seams, and corrosion-resistant zippers. MSRP: $164.99

2024 H1.2 Soft Goods Press Release 1

Bluewave Surf Bag: Designed for surfcasters, the Shimano Bluewave Surf Bag is constructed to handle tough, salty conditions holding casting lures and tackle for anglers chasing trophy fish in the surf. The Bluewave Surf Bag is built with premium fabrics and heavy-duty TPU zippers while boasting performance-driven features including vertical tubes for lure storage to prevent hook tangles and a mesh bottom to facilitate rinsing and quick drying of tackle. MSRP: $59.99-$74.99

2024 H1.2 Soft Goods Press Release 2

Butterfly Jig Bag: The Shimano Butterfly Jig Storage Bag is designed specifically for jigging enthusiasts and offers an efficient way to organize and transport jigs during offshore trips. The bag features a custom grip handle, premium fabrics, and a fold-up

interior to allow anglers quick access to their assortment of jigs so they can easily find the right one for the job. MSRP: $69.99

2024 H1.2 Soft Goods Press Release 3

For more information about Shimano’s complete range of innovative performance fishing apparel and tackle storage systems, visit To find a retailer near you, visit Shimano’s dealer locator. For more information on Shimano and the latest product releases, please contact Kade Gewanter at

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at or follow on social @fish_shimano_north_america/, @fishgloomis, @jackall_usa, and @fishpowerpro.

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