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Shimano North America Fishing Appoints Jason Livermore As Senior Vice President

Charleston, SC – Shimano North America Fishing, a global leader in the fishing tackle industry, is proud to announce the appointment of Jason Livermore as its new Senior Vice President. With over 22 years of experience in the outdoor and sporting goods industries, Jason brings a wealth of knowledge and leadership to the Shimano team. 

As Senior Vice President, Jason will oversee all operational teams, including sales, marketing, supply chain, e-business, and customer services. His strategic vision and leadership skills will guide the company toward continued growth and innovation in the fishing industry. 

“We are excited to add Jason Livermore to our team,” says Shimano North America Fishing President Dave Pfeiffer. “The diversity of his experience in other industries, combined with his strong leadership skills will help lead our business in an exciting direction in the coming years.”

Jason’s leadership style is marked by his dedication to talent development and relationship-building, fostering success across several renowned brands including YETI, Easton, Augusta Sportswear, and Russell Athletic. His continuous commitment to strategic planning, go-to-market execution, and cross-functional collaboration has resulted in consistent revenue growth, enhanced customer retention, and expanded market reach throughout his 

         career. 

“I am truly honored to join the amazing team at Shimano, a brand which has been a household name for my family in our love of fishing,” expresses Jason. “Shimano’s unwavering commitment to the fishing community is evident through a relentless drive to introduce cutting-edge technology and innovation to its users. I look forward to working alongside this remarkable team to further elevate this iconic brand’s enduring heritage.”

For more information on Shimano North America Fishing, visit fish.shimano.com.

About Shimano North America Fishing

Since 1970, Shimano has been a global manufacturer of industry-leading fishing tackle systems built for anglers compelled by experiences on the water. Shimano designs, manufactures, and markets a deep lineup of angling-specific products focused on promoting health and happiness through the enjoyment of nature and the world around us. The company proudly maintains a portfolio of four consumer-preferred brands: Shimano, G.Loomis, Jackall, and PowerPro. You can learn more at https://fish.shimano.com/en-US or follow on social @fish_shimano_north_america/,@fishgloomis, @jackall_usa, and @fishpowerpro.

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