Palm Beach, FL – Skeleton Optics, Inc., premium sunglass and protective eyewear brand geared toward those who live their lives outdoors, is rolling out a brand-new line of sunglasses crafted specifically for women.
Understanding that one of the fastest growing segments in the marine industry is female anglers, Skeleton set out to introduce it’s high-quality Zeiss lenses in frames that were ideal for this segment. Based upon the results from focus groups to guide the selection of frames and colors from top-selling women’s designs, Skeleton is redefining comfort and style. Its line of five brand-new models in the women’s line incorporates the best that Skeleton has to offer, including its robust quality, unmatched resilience and one-of-a-kind visual acuity. The women’s line is intended to capture what women – and, in particular, woman anglers – look for in terms of glasses shape and design.
“Fishing historically has been perceived as a male-dominated sport, but here at Skeleton, we know that that paradigm has shifted and the millions of women who spend their lives outdoors need sunglasses made just for them,” said Eric Storey, CEO of Skeleton Optics. “Our goal with this line is to bring the unparalleled quality of the Skeleton product line to this powerful demographic. Female anglers can now have the eye protection they deserve in a stylish pair of sunglasses that are as unique as they are.”
The women’s product line consists of five styles: Mia, Serena, Flo, Lindsey and Dara. Each frame has its own distinct style, color schemes and lens choices. Options include the crystal-clear gloss Mia with a grey lens with blue mirror or the Flo in cheetah matte with brown lenses and bronze mirror. The aviator-style Dara is available in three metal colors: chrome, yellow gold and rose gold, each with a select lens color.
For more information on Skeleton Optics, its line of sunglasses for anglers and its entire line of outdoor-focused products, visit skeletonoptics.com.
About Skeleton Optics
Created in 2015 by Mark and Lori Llano as a premium lifestyle brand, Skeleton Optics is dedicated to creating sunglasses emboldened by a spirit of adventure and designed specifically for those who live their lives outdoors. Acquired by Storey and Stronger Leadership LLC in 2023, the brand has continued to grow and concentrate on these markets while remaining committed to core values of providing high-quality, innovative products that are tested by and crafted for the wild. Their high-performance, durable products are made with lenses from Carl Zeiss Vision and handcrafted frames designed and manufactured in Italy.