The Fishing and Marine Industry Daily News Feed

Source Outdoor Group Named Agency of Record for Hobie Eyewear

Oceanside, CA – Hobie® Eyewear is pleased to announce Source Outdoor Group of Gainesville, Georgia, as its Agency of Record.

Since 1950, Hobie® innovations have changed the way outdoor enthusiasts live, play, and compete on the water. Hobie® Eyewear goes beyond sunglasses that merely protect your eyes from brightness, delivering a clearer, sharper, and more precise vision. With “twice” the features at half the price, Hobie® Eyewear promises to change how you see the world and the way the world sees you.

“We are very excited to have forged a relationship with Source Outdoor Group,” said Dylan Coates, Marketing Manager of Hobie® Eyewear. “We believe their expertise within the industry will help our brand grow and push us to the next level.”

Source Outdoor Group has a diversified list of clients across the country. The firm is an industry-leading marketing communications company known for building brands in the outdoor industry.

“We are excited to work with Hobie® Eyewear through developing and executing strategies to further the brand’s growth,” said Aaron McCaleb, President/Owner of Source Outdoor Group. “We’re confident that outdoor enthusiasts will see the benefits and be amazed by their technology once they use this product!”

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Since 1982, Hobie® Eyewear has made being on the water easier and more enjoyable – pioneering a better, clearer, and more precise kind of vision. Merging expertly crafted designs with premium polarization, durability and innovative technologies has been at its core following in the footsteps of visionary creator Hobie Alter. Hobie’s growing product catalog includes the ultra-light Floating Collection, HydroClean™ repellent lens coatings and Quick-Swap Interchange lenses to fit every outdoor enthusiast’s needs.

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