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Southwick Associates Welcomes New Senior Analyst

Fernandia Beach, FL – Southwick Associates is happy to welcome our newest Senior Research Analyst, Dr. Rene X. Valdez. He brings a rich background in human dimensions, wildlife, fisheries, and conservation to our team of experts.

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Southwick Associates Welcomes New Senior Analyst 1

“Rene’s experience with state fish and wildlife agencies and his remarkable analytical skillset make him an asset to the Southwick Associates team,” said Rob Southwick, President of Southwick Associates.

Southwick added, “Understanding and integrating the human dimension aspect into the important hunting, target shooting, fishing, and outdoor recreation research we do will help to address the many-faceted questions facing our clients.” Rene currently lives in Virginia with his wife, son, and dog and enjoys hiking, gardening, fishing, and outdoor photography. Contact Dr. Valdez directly at

About Southwick Associates

Southwick Associates is a market research and economics firm specializing in the hunting, recreational shooting, sportfishing and outdoor recreation markets. For more than 30 years, Southwick Associates has established a proven reputation for delivering comprehensive insights and statistics assisting business and strategic decisions across the entire outdoor industry; from government agencies, industry associations and non-profit organizations, to affiliated businesses and manufacturers. Aside from custom market research, Southwick Associates also provides syndicated participation, media consumption and equipment purchase tracking studies utilizing their proprietary consumer sportsmen panels. Visit for more information.

Dr. Valdez holds a BS in Wildlife and Fisheries Sciences from Texas A&M University and a PhD in Fisheries, Wildlife, and Conservation Biology from North Carolina State University. Before joining Southwick Associates in January this year, he worked for a state fish and wildlife agency conducting social science, communication, and evaluation projects. During that time, Rene also held an adjunct professor position at Virginia Commonwealth University where he taught Conservation Social Sciences.

Rene has diverse experiences in qualitative and quantitative methods and has worked in Stata, SPSS, and R. He’ll use this background to manage complex statistical and survey-based projects in partnership with clients and help find solutions to the most challenging problems. 

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