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St. Croix Celebrates Anglers And Angling At One Of The World’s Most-Unique Fishing Events

Park Falls, WI – St. Croix Rod invites anglers to join in celebration of fishing at its 2024 Customer Appreciation Day, Saturday, June 22 at the St. Croix Factory in Park Falls, Wisconsin.

“Customer Appreciation Day has evolved and grown over the years, but the event’s identity and purpose have remained the same,” says St. Croix Vice President of Marketing, Jesse Simpkins. “It’s a chance for our entire team at St. Croix to express thanks to anglers and celebrate our collective passion for fishing. The opportunity to spend a really fun day getting to know and interacting with anglers face-to-face from around the world is something special, and we look forward to every year.”
Visiting anglers – as many as 2,500 of them – look forward to it as well. “We have anglers who make the trip to Customer Appreciation Day in Park Falls an annual pilgrimage, plus hundreds of new visitors each year,” says St. Croix Vice President of Sales, Steve Self. “They come from as far as Florida, California, and Maine, and we’ve had visitors from Australia and Europe, too. We do everything we can to give everyone who joins us – and even those who participate in CAD online – a meaningful and memorable experience. Our team starts planning months ahead of time, and when the big day arrives it’s all hands on-deck to make sure we offer the best possible experience.”
Anglers attending Customer Appreciation Day are drawn into the St. Croix family and experience something no other rod manufacturer offers on such a personal level. This year’s event will include multiple opportunities to learn about the rod-building process, informative fishing seminars from St. Croix pros, casting demonstrations, a free lunch provided by Johnsonville, ample prize drawings, and – of course – a variety of special, one-day-only deals on St. Croix rods, combos, and apparel, which are available to both in-person and online participants.

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“This is our first full year after the launch of our SEVIIN Reels and our reinvigorated St. Croix Fly brands,” adds Simpkins. “So, this year, we’re able to offer CAD attendees even more unique experiences and opportunities. We’ll have a dedicated SEVIIN tent where we can show visiting anglers some of the interesting tests we put the reels through in order to ensure reliability and deliver a worry-free fishing experience. We’ll also have SEVIIN reels spooled up and ready to go at the casting pond so anglers can experience them firsthand. On the fly side, our team is incredibly excited to show anglers the results of the work and energy we’ve put into our new, premium EVOS fly rods, along with another new model we’ll be releasing about the same time as CAD. We’re using a brand-new technology in these rods and can’t wait to get anglers out on the casting pond to let them experience why these rods are so special.”

2024 St. Croix Customer Appreciation Day Activities

Rod Building Tent – Learn the process of how St. Croix Rods are handcrafted. Multiple stations will be set up for you to see an abbreviated example of how our rods are built. Included in this will be a live rod winding demonstration.

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SEVIIN Tent – See how we engineer and test our new casting and spinning reels. We put them through more than 15 grueling tests with thousands of reps to make sure your time on the water is fun and productive!
Fishing Seminars – Gain fishing knowledge and up your game on the water. We have a full day of informative presentations – in person and live streamed – presented by St. Croix and SEVIIN Pro Staff. Learn from these elite anglers and have fun doing it. The current schedule includes seminars from Tony Roach, Brian “Bro” Brosdahl, and Mike Yauk, as well as an in-depth musky seminar delivered by a panel on the Northwoods’ top musky anglers. More seminars and a detailed schedule will be announced soon at

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Deals Galore at the St. Croix Factory Store – CAD attendees and virtual participants will enjoy exceptional one-day-only deals on a huge selection of various St. Croix B-stock rods, retired rods, special combos, gear, and limited-edition St. Croix CAD apparel. In addition to regular items, all CAD deals and special offers will be available online at the day of the event.

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Partner Vendors:
While the people of St. Croix and SEVIIN host CAD, the event is enriched by the presence and participation of a variety of other great companies from within the fishing industry, including Rapala, Daiwa, Stormy Kromer, Walleye-X, and others.

Hourly Giveaways:
Anglers attending CAD in-person can register for free, hourly giveaways of a variety of valuable prize packages that roll along all day long.

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Improve Your Casting – Spincasting, spinning, baitcasting, or even fly casting, learn the proper technique from our team members with the latest St. Croix rods and SEVIIN reels at the onsite casting pond.

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Free Johnsonville Lunch – We’re always working to deliver our anglers the upper hand, and a full stomach! Our friends from Johnsonville will be here to help celebrate our anglers with premium Johnsonville brats and hot dogs!

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Free Line Winding – Anglers who pick up a deal on a combo or a reel at CAD can have the reel spooled with line at no cost (available to in-person CAD attendees only).

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Meet the St. Croix and SEVIIN Teams – At least 32 sets of hands come in contact with a St. Croix rod before it ever reaches yours, and there are a whole lot more that help design them and bring them to market. Meet the St. Croix and SEVIIN team members who share a passion for crafting the “Best Rods on Earth,” as well as a passion for fishing that matches your own. They talk a lot about the what’s and how’s of making rods and reels, but most of them really just want to talk about fishing and swap stories!

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Plan Your Trip and Stay Up to Date
Anglers can learn more and stay up to date with St. Croix’s 2024 Customer Appreciation Day event by following St. Croix on Facebook and Instagram, or by checking back regularly at
For all kinds of great ideas, information, and assistance in planning your travel to Northern Wisconsin, visit the Travel Wisconsin website.

About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly crafting the “Best Rods on Earth” for over 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.

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