St. Croix Fly Announces New Sales Partnership

PARK FALLS, Wis. – St. Croix Rod announces that Dry Fly Sales will represent the company’s fly-fishing brand and products the Midwestern states of Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota, and Wisconsin.

The established agency is headquartered in Black Earth, Wisconsin and has served fly-fishing specialty retailers across the upper Midwest for the past 12 years. In addition to owners Tony and Kim Ferrie, associates at Dry Fly Sales include Matt Kwitek, Karl Romboy, and Andy Walls.

St. Croix Fly Fishing Director of Sales, Zack Dalton, says Dry Fly sales is uniquely qualified to represent St. Croix’s reinvigorated fly-fishing brand in the Midwest. “I’ve known Kim and Tony for many years and watched them work hard to establish deep relationships with quality retailers in this important region, which support anglers in the key Great Lakes market,” says Dalton. “They’re both passionate fly anglers and are very well respected within the industry for their knowledge, work ethics, personalities, and integrity. We believe they’re a great fit for our brand, which shares these same values.”

Tony Ferrie agrees. “On the conventional fishing side, St. Croix is a dominant brand throughout the world, and that certainly holds true within its backyard here in the Midwest. As a family-owned company for the past 46 years, St. Croix has leveraged its R&D, leading design and manufacturing capabilities, and angler-centric philosophy to earn the trust of both anglers and dealers. It’s been impressive and exciting to watch the new fly-fishing team St. Croix has built over the past couple of years, and it’s getting even more exciting, now, as we’re starting to see the results of that team-building in the form of an incredible lineup of all-new St. Croix fly rods.”

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Kim Ferrie says always putting customers first is another synergy between St. Croix and Dry Fly Sales. “Relationships are always key,” she says. “We are 100% focused on meeting the needs of our retail partners. Put simply, if they are succeeding, we are succeeding, and that’s the same philosophy St. Croix has with respect to their anglers. Challenges will always happen, but when you have mutual trust and respect and bring solutions, every problem can be navigated to a successful outcome.”

Kim says everything at Dry Fly Sales is a team effort. “Tony and I are very direct in our involvement, but we work each account as an entire team – not just one person. We all interact with everyone and we keep our territories fluid, which means more resources and faster service for our clients.”

Tony concludes that Dry Fly Sales is honored to have been selected and trusted by St. Croix to represent its reemerging fly-fishing brand. “Our entire team is looking forward to getting to work in bringing back the awareness to anglers and dealers that this legacy brand and its incredible line of new products deserves. Things are about to get very exciting for fly anglers and the fly-fishing industry.”

Dry Fly Sales will officially begin representation for St. Croix Fly on July 1. They can be reached at or

The all-new St. Croix Fly website is coming soon. Until then, learn more HERE.

About St. Croix Rod

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for nearly 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Victory Avid®, Premier®, RIFT, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.

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