The Fishing and Marine Industry Daily News Feed

St. Croix Rod Increases Investment in International Business

PARK FALLS, Wisc.  – St. Croix Rod, makers of the Best Rods on Earth®, announces the engagement of Greg Goddard as International Sales Representative. In his new position with St. Croix, Goddard will identify and provide new levels of strategic support to international distributors and retailers for the benefit of anglers worldwide.

“Over the past several months, we have been assessing the challenges and opportunities of our international business,” says St. Croix Director of Sales, Steve Self. “We have spoken to many overseas distributors to understand how we can better support them and help grow their businesses. We are firmly committed to the investment of additional resources that move the needle for our international partners, and the decision to create this new position and hire Greg is one example of that dedication.”

Born and raised in Pennsylvania, Goddard grew up fishing the small ponds and lakes of the eastern end of the state for bluegill, bass, and pickerel, eventually developing a passion for fly fishing. “I still travel every spring to the Upper Delaware River, where I spend as much time as possible chasing the wild trout of the West Branch with my father and cousin,” says Goddard, who has lived in Europe and Asia for the past 20 years. Currently a resident of Switzerland, Goddard brings 25 years of experience in the outdoors industry to his new position with St. Croix. He most recently worked for Columbia Sportswear Company, where he assumed key roles in the development and management of international markets.

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