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Stepping Up: OluKai Joins SFC For 2024 And 2025 Billfish Seasons

Dallas, TX – OluKai, the Hawaiian-inspired footwear company best known for its underfoot comfort, has found the perfect fit with Sport Fishing Championship (SFC). The lifestyle brand becomes SFC’s Official Shoe Partner for the 2024 and 2025 Billfish seasons.
The integrated partnership includes season-long media and branded content, along with on-site activations at select tournaments. OluKai’s signature shoes will be worn by many SFC tournament competitors, announcers, and staff throughout the season.
“Partnerships are extra-special when partner brands are used to enhance the SFC tournament experience,” said Mark Neifeld, CEO and Commissioner of Sport Fishing Championship. “Having competitors and our SFC team showcasing OluKai shoes throughout the rigors of our season will be the ultimate endorsement for their great products. We’re excited to elevate the fishing experience for all, thanks to OluKai.”
“Partnership with the SFC is a natural fit,” said Kerry Konrady, CMO of OluKai. “OluKai are worn by fishermen and women across the world for our comfort and quality, but also the connection with our logo – the makau fish hook – worn as a symbol of safe passage over water by Polynesians for centuries. We are excited to support the elevation of fishing into a prime-time sport and to spread our message of Anywhere Aloha to fishing ports across the world.”
OluKai is a Hawaiian-Inspired lifestyle brand with an aim to deliver unique and thoughtful design elements combined with ocean lifestyle-inspired details and performance.
The OluKai partnership with Sport Fishing Championship will extend to SFC special events like SFC Awards, SFC’s All-Star Tournament and major fishing industry gatherings.
To learn more about the Sport Fishing Championship, visit

About Sport Fishing Championship (SFC)

SFC is the largest owner and media rights holder of saltwater fishing tournaments in the world, available on network TV, SFC Digital Network, YouTube social media and more. In April 2024 SFC premieres season two of The Catch, an offshore fishing competition that pairs current NFL greats with SFC star anglers.

About OluKai

OluKai is a sought-after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. In addition to growing their own national retail presence with 7 locations in Hawaiʻi and one in California. OluKai is committed to partnering with best-of-class retailers with whom they share an unwavering pursuit of excellence. OluKai’s spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaiʻi. OluKai is one of more than 7,000 brands worldwide to be Certified B-Corporation; in production, OluKai helps minimize waste water, reduce hazardous substances in manufacturing and build quality products that last longer, lessening their manufacturing footprint. For more information visit or #AnywhereAloha.

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