Strike King Adds New Offerings to Saltwater Line Up

Columbia, SC – Following last year’s release of inshore products, Strike King releases four additional saltwater baits as a continuation of an ever-growing saltwater line up for the brand.

“Our launch of inshore saltwater products last year was just the beginning of a long-term commitment we are making to the inshore community,” says Lucas Murphy, Strike King Brand Manager. This year, Strike King will release the Ploppin’ Cork, Poppin’ Cork, Tidal Shrimp, and the 3.25” Saltwater Rage Swimmer.

The Ploppin’ Cork brings innovation to the saltwater category by producing a unique “plopping” action with an exclusive double-winged section that emits an incredible disturbance on the surface of the water. This lure is premium from top to bottom with high-quality wire and an extremely loud rattle system that’ll draw fish in from a distance. “I’ve been working to develop the Ploppin’ Cork for a long time, and it is easily the best on the market. I am so excited to share the results with our customers,” says Mike Frenette, Strike King pro saltwater angler and guide/owner of Redfish Lodge of Louisiana.

Designed by Strike King Saltwater Pro Mike Frenette, the new Poppin’ Cork creates an insane bubble trail and releases a distinctive sound due to the six holes drilled through the cork, enabling water and air to get trapped as it passes through. The Poppin’ Cork also features a weight on the wire for balance and two large beads to give off a “clacking” sound to attract predators from great distances.

Strike King’s Tidal Shrimp has been reimagined to increase durability and performance. Featuring a firmer material than standard plastics and mesh overlay on the tail, the new Tidal Shrimp is built to withstand the wrath of vicious saltwater predators. Available in eight colors, this shrimp is pre-rigged with a ¼ oz hook. Rig it with the line-tie coming out of the head of a shrimp for a more traditional style or switch the eyelet of the jig head to the center of the shrimp to achieve a more natural action of the shrimp fleeing from a predator.

The new 3.25” Saltwater Rage Swimmer soft bait is a size extension of the already existing Rage Swimmer Saltwater family, offering a smaller size to match forage size throughout the year. Just like the original, the 3.25” Saltwater Rage Swimmer comes in 12 different Strike King pro staff-approved colors and is an extremely versatile soft bait that offers a wide range of rigging options.

“I am thrilled to work with such a talented development team here at Strike King. Together we have worked hard to bring
some innovation into the redfish game,” shares Frenette.


Ploppin’ Cork: $12.99
Poppin’ Cork: $6.99
Tidal Shrimp: $9.99
3.25” Rage Swimmer: $6.99

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit

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