The Fishing and Marine Industry Daily News Feed

Stunning New Bass Worm

Cypress, CA – The word is out. DAIWA EVER GREEN will be showing off a revolutionary, one-of-a-kind bait for tapping pressured bass at ICAST in Orlando, Florida.

Called the “Bow Worm Noodle,” it’s the result of DAIWA Marketing Manager, Marc Mills’ consultation with in-the-know EVER GREEN bait designers and Japanese bass pros faced with extremely tough bass bites on pressured and clear waters.

Yes, the Bow Worm Noodle is truly unique amidst countless “me too” bass worms…

Although a full 8-inches long, it’s not another Floridian “speed worm” design. Quite the opposite. The EVER GREEN Bow Worm Noodle is intended for fishing weightless, wacky, Neko, or via dropshot.

For example, when rigged wacky-style or on a dropshot hook, the Bow Worm Noodle undulates and coils with the slightest movement of the rod, the ultra-thin diameter soft plastic pulsing and writhing like a real nightcrawler. Add any amount of current and it’s even more lifelike.

evergreen Bow Worm Noodle 02

Besides its slinking movement, the Bow Worm Noodle features an EVER GREEN-formulated “Special Formula” scent comprised of real shrimp, squid, and baitfish impregnated into the salt-heavy plastic, thus encouraging more bites and bass to hang onto the artificial offering longer.

“This bait has been huge for us,” says DAIWA Marketing Manager, Marc Mills. “We’ve sold a ton of them already. We expected to sell an initial 2,000 packs and have moved over 6,000 so far. And the interest is gaining serious momentum through word-of-mouth and social media. Bass anglers are catching lots of fish—and some big ones—on these worms.”

Mills continues: “Unlike most worm designs that are thick, the Bow Worm is thin, like spaghetti. You can fish them a lot of different ways, but it really comes to life nose-hooked with #4 Mustad light-wire Mosquito hook on a dropshot. Most worms just kind of sit there and maybe move a little bit. The Bow Worm Noodle rolls and flips on top of itself. Bounce your dropshot off a rock and the Bow Worm Noodle will roll up on itself, then extend again,” offers Mills.

evergreen Bow Worm Noodle 03

“All I can say is it’s money. You can catch everything from average-size fish to Southern California 10- to 12-pounders. When a bass eats it, the worm rolls up in its mouth just like a real worm. They’re awesome—and nobody’s making these. I’m super pumped.”

Looking for the next hot bait for extremely tough conditions like clear waters and highly-pressured lakes? Look no further than the new EVER GREEN Bow Worm Noodle.

Currently available in four colors: #01 Green Pumpkin BK; #11 Dark Plum; #90 Natural Eel; and #135 Special Mimizu.

MSRP $10.99 per pack

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at daiwa.us.

Keep your finger on the fishing industry pulse

The Definititive News Source of the Fishing & Marine Industry