Svendsen Sport is planning a dramatic and immediate entry into the reels market with its two most powerful brands, Savage Gear and Prologic, in what it says is the ‘biggest single project’ in its history, according to Angling International.
The sheer speed and scale of the planned launch is likely to send shockwaves through the sector. In the first wave there will be a total 52 reels introduced under the Savage Gear predator brand and a further 23 carp reels from Prologic. Svendsen is priming its sales teams right now and asking them to prepare for first deliveries into retailers as early as September. Yet more reels will be launched in January 2022.
The seriousness of the move is underlined by Svendsen’s heavy investment in its own tooling, meaning that all parts of all reels in the new ranges have been designed and manufactured according to Svendsen’s own specifications.
In a move designed to create a seismic shock in the trade and ensure the ground shifts noticeably under the market leaders in the reels sector, Svendsen is backing up the launch with a far-reaching and ‘industry leading’ marketing campaign led by a former marketing executive from Ferrari and Maserati.