Team Lew’s Releases Lighter HyperMag Baitcast Reel

Columbia, S.C. – Continuing to push the limits of innovation and performance, Team Lew’s has redesigned the HyperMag baitcast reel to enhance not only function, but experience. The HyperMag has been upgraded to include the P2 Super Pinion® double bearing supported pinion gear, offering a better gear mesh for smoothness and extended gear life. The ergonomic one-piece magnesium frame and C40 carbon sideplates are strong and extremely lightweight, with the reel weighing in at only 5.2 oz. The “barely-there” feel of this reel is ever-present, giving anglers the comfort and control they desire.

The new features don’t stop there – the recessed brake adjustment dial contributes to the low-profile design, the Speed Knot™ quick line attachment spool enables easy and quick line attachment, and the JDM-style Winn® handle knobs provide outstanding grip and comfort. In line with the original, the new HyperMag has a 4-pin SpeedCast® externally Adjustable Centrifugal Brake (ACB) system, 11 bearing system, Speed Keeper® hook keeper, and Speed Dial® line indicator, bringing all of the best features together in one of Lew’s lightest, most efficient baitcast reel to date.

The HyperMag reel is very heavily utilized by tournament pros and avid bass anglers, making this one of the most highly sought after Lew’s reels. “What I love about the HyperMag is you feel like it’s not even there – it becomes part of you, if you know what I mean. It’s just right,” shares Greg Hackney, Professional Angler in the Bassmaster Elite Series.

MSRP: $349.99

About Rather Outdoors

Rather Outdoors is a global outdoors corporation uniting some of the most recognizable brands in the fishing space. With historic and iconic brands such as Lew’s, Strike King, Quantum, Zebco, Fox, Matrix, Salmo, and Fox Rage, Rather Outdoors provides a wide assortment of fishing products worldwide to enhance anglers’ success and the enjoyment of outdoor pursuits. To learn more about the Rather Outdoors brands, visit

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