The Big Reveal – New for the 2023 Season

You fish. Our pros fish. We all fish. Inspiration and ideas for new fish-catching lures flow. Z-Man listens to each and every suggestion, entering the lab and ultimately leaving with armfuls of sweet new products.

Following another fruitful season of ideation, creativity and boatloads of big fish, Z-Man is thrilled to unveil an elite selection of new ElaZtech® softbaits, terminal tackle and even a few “ChatterBait®” surprises. Don’t miss the new Micro Finesse series, HellraiZer™ and other new Z-Man tricks—all water-ready and primed for the next bite.

Check out the full collection of NEW-for-2023 Z-Man Products!

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