The KastKing iReel 2

The new KastKing iReel 2 is the smartest reel in history.

But did you know that built, packaged, and priced to sell?

First, let’s talk “built.”

At 1.5 inches (39mm) in height and weighing just 7 ounces, it’s compact in size, but its 18 pounds of stopping power in the carbon disc drag system means it packs plenty of punch. It’s 7.2:1 gear ratio makes it ideal for just about any method that catches fish.

The patented Axis Eye line guide has a wide opening that limits friction for longer casts with less effort. Engage the reel, and it returns to a narrower opening that perfectly lays line back on the spool for the next ultrasmooth cast.

All of that is packed into a beautiful, electroplated silver finish housing that features an IPX 7 waterproof rating.

Then there’s the technology.

The iReel 2 offers 21st century analytics It measures a variety of casting elements in real time, including distance, retrieve speed and cadence. This information is shared with the angler via a Bluetooth connection to a smartphone, KastKing’s Fish IQ Smart Fishing Sunglasses, or Bluetooth-capable earbuds.

Don’t need all those bells and whistles? No problem. The iReel 2 works like a charm even if it’s not charged.

It’s a next-level fishing tool for customers looking for next level performance and are willing to pay for it.

Then there’s the packaging.

The iReel 2 features a beautiful, electroplated silver finish housing that features an IPX 7 waterproof rating. It comes in box you’d be proud to hand your significant other on your anniversary, and it stacks well on a shelf or behind the counter, screaming value.

Of course, part of packaging is promotion, and KastKing has the pro staff and marketing to help drive customers to your store or your site.

What about pricing?

Is the iReel 2 cheap? Of course not! But it’s priced to sell a $399.99 with margins that will put a smile on your bottom line.

Nothing great is “cheap” — in quality or price — and the iReel 2 is not for every customer. But for your customers looking for the smartest and best baitcaster on the market, the iReel 2 is the only choice.

It debuts at ICAST. Look for it in the New Product Showcase and in the KastKing booth #4602.

The iReel 2 is the next big thing in fishing.


  • Real time casting metrics, such as casting distance and retrieve speed
  • 6 preset Smart Braking modes to handle the most popular techniques
  • Customizable IFC braking system
  • IFC processor with an IPX 7 waterproof rating
  • Magnesium construction weighs only 7 ounces
  • 1.5-inch (39mm) high frame for a tight, comfortable profile
  • Axis Eye Line Guide for longer casts
  • Connects via Bluetooth to KastKing’s Smart Fishing Reel Ecosystem
  • 18 pounds of stopping power via the carbon disc drag
  • 11+1 stainless steel ball bearings
  • 7.2:1 gear ratio that’s “just right” for most fishing methods and retrieves
  • MSRP $399 (with great margins)

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