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The LIVETARGET LIVE SHRIMP Embodies Match-the-Hatch Perfection

Inshore waters offer boundless opportunities. Here, uncountable numbers of redfish, snook, speckled sea trout, and flounder feast upon a bounty of menhaden, mullet, crabs, and more. Swimming within these saline waters, hiding within the grasses, and moving with the tides is Nature’s perfect saltwater prey – the ideal target for every gamefish that lurks here: the shrimp. How does an angler elicit strikes from well-fed predators when their favorite natural foodstuff is found in such abundance? The answer is clear: They must present the most lifelike lures to ever swim through inshore waters and crawl across the sandy bottom, wielding precisely-engineered baits that not only look alive, but act that way too. At ICAST 2022, LIVETARGET will reveal a lure that sets new standards for realism in both form and function, one that will simultaneously become the most favored tool of every saltwater angler – and the bane of the inshore predators they pursue. This is a lure that must be cast and retrieved to be believed. This is the LIVETARGET LIVE SHRIMP.

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Bull reds, gator trout, and doormat flounder reach superlative sizes by being smart. These inshore predators have learned to avoid eating anything that doesn’t look and act exactly as it’s supposed to. The LIVETARGET LIVE SHRIMP fits the bill in both respects, standing as the world’s first shrimp imitation that both looks AND acts alive. The industry’s undisputed leader in precisely replicating the profiles, anatomical features, and color patterns of Nature’s extensive forage library, LIVETARGET now takes lurecraft to previously unreachable levels by leveraging hydrodynamics, mechanics, and materials science to produce true biomimetic actions. Indeed, the LIVE SHRIMP perfectly mimics a vulnerable, exposed shrimp descending toward the sandy bottom and then scurrying for safety once it gets there. Thanks to a unique swing weight system, the LIVE SHRIMP falls through the water column with a vulnerable, horizontal profile. Insightful design of the swing weight ensures that the LIVE SHRIMP is slightly off-balance, creating a lifelike wobble as it descends or is worked across the bottom. Two Interchangeable weights allow anglers to fine-tune the LIVE SHRIMP’s rate of fall through the water with precision – slow to give cold-water predators a closer look and to perfectly match the hatch of natural shrimp in warmer water, or faster to elicit aggressive reaction strikes from predators that refuse to let their next meal escape.

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The LIVETARGET LIVE SHRIMP’s anatomy and appearance leave nothing to interpretation. Here, both anglers and their adversaries will encounter an incredibly realistic carapace and segmented abdomen molded from robust, buoyant ABS that stands up to the abuse dished out by shell beds, dock pilings, mangrove roots – and angry reds, trout, snook, and more. Buoyant, high-action TPE walking and swimming legs provide nervous fluttering action during all phases of the retrieve. A library of eight biomimetic colors that precisely replicate the hues and patterns of natural shrimp completes LIVETARGET’s legendary visual deception.

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Beneath its exacting exterior, the LIVETARGET LIVE SHRIMP is armed with modern angling advantages that enhance its predator-attracting prowess and ensure that strikes are smoothly converted into fish in the net. A round weight within the LIVE SHRIMP’s body creates a light clicking sound when the lure is in motion. A stout Mustad hook ensures that any fish attacking the lure receives an unwelcome, lip-piercing surprise followed by a free ride to the savvy angler’s landing net. No detail has been overlooked on the LIVE SHRIMP’s path to angling excellence.

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  • Unparalleled Anatomical Detail and Lifelike Swimming Action
  • Unique Interchangeable Swing Weight System
  • Durable ABS Carapace and Abdomen
  • The TPE Legs are made from soft plastic. The durable and buoyant material enables the legs to shimmy and flicker as the bait falls.
  • Internal Rattle for Lifelike Clicking Sound
  • Mustad UltraPoint Hook
  • Two Sizes
  • Eight Biomimetic Colors

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LIVETARGET lures are designed and engineered to build unwavering confidence through measurable success: catching more and bigger fish. Through a highly evolved research and development process, no detail is overlooked and no shortcuts are taken in the pursuit of perfection. Expect nothing less than anatomically precise profiles, ultra-realistic details and meticulously tuned, species-specific actions. By creating baits that look and act like natural forage, they’re no longer baits. They become real.

LIVETARGET is a member of the Mustad family of premium fishing brands. Setting the standard for the global hook market since 1877, Mustad’s mission is to create a comprehensive multi-brand company that leads the fishing tackle industry while focusing on innovation, employee and customer satisfaction, and sustainability. Together with TUF-LINE and LIVETARGET, Mustad continues to solidify its position as a complete sports fishing brand family.

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