Underneath the Wave of Women Fishing

Women represent an important emerging audience for the fishing and boating industry. To grow this demographic, the Recreational Boating & Fishing Foundation (RBFF) and Ipsos conducted research among active, lapsed, and non-angler women to understand active female anglers’ mindsets and drivers, and what challenges exist to increasing participation.

Research Presentation


The Recreational Boating & Fishing Foundation (RBFF) is a national, non-profit organization that has been leading the drive for over 20 years – in partnership with industry and government, and through its brands Take Me Fishing and Vamos A Pescar – to increase participation in recreational boating and fishing, thereby helping to conserve and restore our country’s aquatic natural resources.

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